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Re: [AGA SC] RE: [Fwd: Re: Re: Info on the advertisement]] (fwd)
I agree about banner ads. I'd much rather offer to have a "advertiser's
links" page on the web site, and offer it as a "perk" for advertising in the
magazine. This could be done tastefully, and (I think) wouldn't be a huge
amount of work.
Karen
----- Original Message -----
From: "Erik Olson" <erik@thekrib.com>
To: <aga-sc@thekrib.com>
Sent: Saturday, March 20, 2004 10:08 PM
Subject: Re: [AGA SC] RE: [Fwd: Re: Re: Info on the advertisement]] (fwd)
> I am, of course, strongly opposed to banner ads on the AGA website for
> several reasons:
>
> 1) They're icky icky icky. Man, I hate banner ads. They're just icky.
>
> 2) How much revenue would we realistically get from banner ads? I'll
> bet it's a lot less than we're getting from the TAG ads. Otherwise, why
> wouldn't people just advertise in TAG? Banner ads are freaking cheap.
> [Note: author has no idea if banner ads are actually freaking cheap.
> Above statement is pure speculation.]
>
> 3) How many people would we need to sign up for banner ads for this to
> be effective? Probably a lot more. And we're not going to have those
> people on a 1-year contract.... can we say "maintenance nightmare?"
>
> [Side digression regarding above point. I probably mentioned this
> already, but over in ACA land they have recently ramrodded legislation
> down my throat enabling "micro ads" of $50 for 1/8 page in the hopes of
> boosting ad revenue. I noted that for me it's worth more than $50 of my
> time to set up one of these ads (considering the e-mail back & forth to
> the advertiser, format conversions, and final layout), and setting up one
> of these ads to run only once would be insulting to me as a volunteer
> worker. We ended up compromising, and requiring that they run the
> micro-ad a minimum of six issues. This did not, however, stop the first
> advertiser from trying to run six different ads. Grr. Anyway, point
> being, we're all professionals, and our time is worth more than to spend
> several couple hours chasing a single $50 web banner ad.]
>
> 4) This is a moot point given #2 and 3 above, but ethically I don't
> think it's appropriate for ads on the website to support the magazine.
> This is along the same lines of thought as the discussion we had a few
> months back about using the convention to support TAG... The fact that
> magazine ads currently support the magazine is great parity/balance. If
> we were to need some way to supplement the website, banner ads might be
> appropriate. But given that the website is only about $200-300 per year,
> it's a drop in the bucket for the AGA's budget.
>
> 5) Banner ads as a whole are on the decline at the moment. It's
> generally been shown that they are ineffective. [Above statement is also
> pure conjecture. Author read that "somewhere" a while ago.]
>
> 6) Have I mentioned how much I hate banner ads? Gawd I hate banner ads.
>
> - Erik
>
> On Sat, 20 Mar 2004, Kathy Olson wrote:
>
> > an idea.....
> >
> > ---------- Forwarded message ----------
> > Date: Sat, 20 Mar 2004 18:42:17 -0800 (PST)
> > From: Kathy Olson <kathy@thekrib.com>
> > To: Arturo Giacosa <agiacosa@msn.com>
> > Subject: RE: [Fwd: Re: Re: Info on the advertisement]]
> >
> > Art,
> >
> > Great idea! Not sure why they don't, I will submit it to the board, and
> > discuss it with Erik. Thanks.
> >
> > Kathy
> >
> >
> > On Sat, 20 Mar 2004, Arturo Giacosa wrote:
> >
> > > Kathy,
> > >
> > > Why doesn't the AGA offer ad space on its website? I'm sure it would
be
> > > easy for Erik to set up a banner system?
> > >
> > > Art
> > >
> > >
> > > >From: Kathy Olson <kathy@thekrib.com>
> > > >To: Arturo Giacosa <agiacosa@msn.com>
> > > >CC: "S. Hieber" <shieber@yahoo.com>
> > > >Subject: RE: [Fwd: Re: Re: Info on the advertisement]]
> > > >Date: Sat, 20 Mar 2004 08:10:14 -0800 (PST)
> > > >
> > > >
> > > >Hi Art,
> > > >
> > > >Not sure if I replied to this or not.
> > > >Cheryl answered the CD question. Scott handles all our billing, I
will
> > > >forward this onto him. What we need is your snail mail address and
we can
> > > >send you an invoice. We usually bill after the advertisment comes
out,
> > > >but we will always accept prepayment! :)
> > > >
> > > >Thanks!
> > > >
> > > >Kathy
> > > >
> > > >
> > > >On Tue, 9 Mar 2004, Arturo Giacosa wrote:
> > > >
> > > > > OK,
> > > > >
> > > > > Who do I send the CD to and where? How do I get payment to you?
> > > > >
> > > > > Thanks,
> > > > >
> > > > > Art
> > > > >
> > > > >
> > > > > >From: Cheryl Rogers <cheryl@wilstream.com>
> > > > > >To: agiacosa@msn.com, kathy@thekrib.com
> > > > > >Subject: [Fwd: Re: Re: Info on the advertisement]]
> > > > > >Date: Tue, 09 Mar 2004 10:05:22 -0600
> > > > > >
> > > > > >Cool! It's a go.
> > > > > >
> > > > > >Cheryl
> > > > > >
> > > > > >-------- Original Message --------
> > > > > >Subject: Re: Re: Info on the advertisement]
> > > > > >Date: Tue, 9 Mar 2004 08:52:39 -0600
> > > > > >From: Joan Wells <joan@eaglepressonline.com>
> > > > > >To: Cheryl Rogers <cheryl@wilstream.com>
> > > > > >References: <404D31BF.8080909@wilstream.com>
> > > > > >
> > > > > >Absolutely.
> > > > > >
> > > > > >Joan
> > > > > >----- Original Message -----
> > > > > >From: "Cheryl Rogers" <cheryl@wilstream.com>
> > > > > >To: <joan@eaglepressonline.com>
> > > > > >Sent: Monday, March 08, 2004 8:53 PM
> > > > > >Subject: [Fwd: Re: Info on the advertisement]
> > > > > >
> > > > > >
> > > > > >>Joan, please see question below?
> > > > > >>
> > > > > >>Cheryl
> > > > > >>
> > > > > >>-------- Original Message --------
> > > > > >>Subject: Re: Info on the advertisement
> > > > > >>Date: Mon, 8 Mar 2004 12:27:36 -0800 (PST)
> > > > > >>From: Kathy Olson <kathy@thekrib.com>
> > > > > >>To: Arturo Giacosa <agiacosa@msn.com>
> > > > > >>CC: cheryl@wilstream.com
> > > > > >>
> > > > > >>
> > > > > >>Art,
> > > > > >>I don't know the answer to this, so I am forwarding it onto
Cheryl,
> > > >our
> > > > > >>production editor. Cheryl....this one is for you!
> > > > > >>
> > > > > >>Kathy
> > > > > >>
> > > > > >>
> > > > > >>On Mon, 8 Mar 2004, Arturo Giacosa wrote:
> > > > > >>
> > > > > >> > Kathy,
> > > > > >> >
> > > > > >> > I need to know if your printer will accept a CD with a
Photoshop
> > > >(.psd)
> > > > > >file
> > > > > >> > on it. I am using Photoshop CS.
> > > > > >> >
> > > > > >> > Thanks,
> > > > > >> >
> > > > > >> > Art
> > > > > >> >
> > > > > >
> > > > > >--
> > > > > >Cheryl Rogers, Membership
> > > > > >Aquatic Gardeners Association
> > > > > >http://www.aquatic-gardeners.org
> > > > > >
> > > > >
> > > > > _________________________________________________________________
> > > > > Get a FREE online computer virus scan from McAfee when you click
here.
> > > > > http://clinic.mcafee.com/clinic/ibuy/campaign.asp?cid=3963
> > > > >
> > > >
> > >
> > > _________________________________________________________________
> > > Get tax tips, tools and access to IRS forms - all in one place at MSN
Money!
> > > http://moneycentral.msn.com/tax/home.asp
> > >
> >
> >
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>
> --
> Erik Olson
> erik at thekrib dot com
>
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> To unsubscribe from this list, e-mail majordomo@thekrib.com
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>
>
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