[AGA SC] Fwd: Reg Fees -- change horses?

["S. Hieber" <shieber@yahoo.com>]

Ghazanfar is asking if, due to the tremendous response, we
should extend the $49 registration offer for an additional
25 persons.

Possibly adjusting fees based on early returns was always
contemplated. We never expected this kind of early turnout,
though.

Anyone care to comment?

I will:

The $10 (Charging $59 instead of the $49 we had originally
wanted to charge) was to partially underwrite our
underpricing the Banquets. The early registrants are the
ones, imo, most likely to also purchase a Banquet. But this
is not because buying early prompts them to do that, but
because the more die-hard, willing-to-spend folks are the
ones that will lay out cash 6 months before they get to
enjoy it -- and so more likely to buy banquets.  My point
is that, although Banquet purchases are high now, I suspect
we are catching the Banquet buyers in the early birds and
when all is said and done the ratio of Banquets to Regs
might not be any higher this year than last year, even
though it's higher right now.

So I don't think Banquet sales are an issue. Just reg
sales.

Thus, I think the issue is just this, do we think we'll get
at least 5 more regs (about $245) than we would otherwise
if we extend the discount for another 25 people (at $10 per
reg = a "cost" of $250)?

So far 40 regs have been bought by 36 people and only one
of the 36 is a new member. So the discount is not
attracting new AGA members! If it was, I'd feel somewhat
confident that it was drawing in folks that might not
attend at $59. But as things are, I don't know.

sh


--- Ghazanfar Ghori <ghazanfarghori@hotmail.com> wrote:
> From: "Ghazanfar Ghori" <ghazanfarghori@hotmail.com>
> To: krandall@rdrcpa.biz, shieber@yahoo.com
> CC: erik@thekrib.com, rickdotson@aol.com,
> cheryl@rightstuffwebsites.com
> Subject: Reg
> Date: Tue, 06 Apr 2004 22:04:51 -0400
> 
> ..make that 38.
> 
> So - up the fee to $59 @ 50 people or let another 25 or
> so in @ $49?
> 
>
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=====
S. Hieber
-  -   -   -   -   -   -   -
Aquascaping by Takashi Amano and more at
the AGA 2004 Annual Convention
Nov 12, 13 & 14; Marriott Crystal Gateway, Arlington, Virginia, USA
Details & Registratin at www.aquatic-gardeners.org

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