Re: [AGA SC] Fwd: Reg Fees -- change horses?

["Karen Randall" <krandall@rdrcpa.biz>]

I suspect that after an initial surge, registrations are going to slow way
down.  Hopefully they will continue to trickle in over the next few months.
But the fast response so far only means to me that these people were already
waiting there, money in hand, for registrations to open up.  Most of them
are not only NOT new members, but they are people who have attended previous
concentions.  IOW, we're preaching to the choir.

OTOH, I feel SLIGHTLY bad (not much, but slightly<g>) that in all
likelihood, there are people who have not yet even seen the notice that
registration is opne, who could miss their chance on the discount.

I guess I could easily be convinced not to extend the discount at all.  BUT
if we did want to extend it, in the hopes of feeling a little MORE secure by
getting the numbers as high as possible as early as possible, you could do a
middle-of-the road thing, by extending it not by a certain number of people,
but to a certain date. (say April 15, just for argument sake)

I do think that one thing tha will happen once the discount period is over
is taht people will have NO incentive to register early, and might,
therefore wait until the last minute.  Which probably isn't the end of the
world... it has happened in the past.  But it makes for more nervousness
among convention planners.<g>

Karen

----- Original Message ----- 
From: "S. Hieber" <shieber@yahoo.com>
To: <aga-sc@thekrib.com>
Sent: Wednesday, April 07, 2004 6:47 AM
Subject: [AGA SC] Fwd: Reg Fees -- change horses?


> Ghazanfar is asking if, due to the tremendous response, we
> should extend the $49 registration offer for an additional
> 25 persons.
>
> Possibly adjusting fees based on early returns was always
> contemplated. We never expected this kind of early turnout,
> though.
>
> Anyone care to comment?
>
> I will:
>
> The $10 (Charging $59 instead of the $49 we had originally
> wanted to charge) was to partially underwrite our
> underpricing the Banquets. The early registrants are the
> ones, imo, most likely to also purchase a Banquet. But this
> is not because buying early prompts them to do that, but
> because the more die-hard, willing-to-spend folks are the
> ones that will lay out cash 6 months before they get to
> enjoy it -- and so more likely to buy banquets.  My point
> is that, although Banquet purchases are high now, I suspect
> we are catching the Banquet buyers in the early birds and
> when all is said and done the ratio of Banquets to Regs
> might not be any higher this year than last year, even
> though it's higher right now.
>
> So I don't think Banquet sales are an issue. Just reg
> sales.
>
> Thus, I think the issue is just this, do we think we'll get
> at least 5 more regs (about $245) than we would otherwise
> if we extend the discount for another 25 people (at $10 per
> reg = a "cost" of $250)?
>
> So far 40 regs have been bought by 36 people and only one
> of the 36 is a new member. So the discount is not
> attracting new AGA members! If it was, I'd feel somewhat
> confident that it was drawing in folks that might not
> attend at $59. But as things are, I don't know.
>
> sh
>
>
> --- Ghazanfar Ghori <ghazanfarghori@hotmail.com> wrote:
> > From: "Ghazanfar Ghori" <ghazanfarghori@hotmail.com>
> > To: krandall@rdrcpa.biz, shieber@yahoo.com
> > CC: erik@thekrib.com, rickdotson@aol.com,
> > cheryl@rightstuffwebsites.com
> > Subject: Reg
> > Date: Tue, 06 Apr 2004 22:04:51 -0400
> >
> > ..make that 38.
> >
> > So - up the fee to $59 @ 50 people or let another 25 or
> > so in @ $49?
> >
> >
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>
> =====
> S. Hieber
> -  -   -   -   -   -   -   -
> Aquascaping by Takashi Amano and more at
> the AGA 2004 Annual Convention
> Nov 12, 13 & 14; Marriott Crystal Gateway, Arlington, Virginia, USA
> Details & Registratin at www.aquatic-gardeners.org
>
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