[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index][Index by Month]
Re: [AGA SC] Membership Committee Initiatives
No! It's not like the van trips at all! We can order EXACTLY the number we
need. We have been printing 1000, because the cost for 800 is essentially
the same as 1000. (I think there was a $30 difference or something)
But the watershed number is 1000 copies. I'm talking Amprint numbers here,
because I don't know what they are for the new printer. (I have to believe
the difference would be similar or better) But for each addtitional copy
over1,000 (and it didn't matter whether you printed 1010 0r 1,900) we paid
about $1 per copy. There was another break point around 2,500 copies, where
the marginal issues were a little less... If I remember, about $.80 each.
That's why I sent the figures I did 2 days ago. New members between 800 and
1000 cost us about $2 per year per member (domestic) because it's ONLY
postage. Over 1,000 members, since we have to print more magazines, but
still no more than we actually need, the cost per member per year (domestic)
jumps up, but only to $6.
Printers couldn't care less how many sheets of paper they put into the
press. (or binder) It's the sset-up that costs all the time/money. That's
why the costs are all on the front end.
Karen
----- Original Message -----
From: "S. Hieber" <shieber@yahoo.com>
To: <aga-sc@thekrib.com>
Sent: Monday, April 12, 2004 6:58 AM
Subject: Re: [AGA SC] Membership Committee Initiatives
> Okay, it's early. My boss, apolitical appointee, just got
> forced out of his job, and I haven't had my coffee. But
> Idon't think we're looking at these things correctly. I'm
> not arguing against doing them. I voted for them. But
> financially, I think we're looking at them incorrectly.
>
> Consider the example at hand of the club deals and 10 clubs
> at 30 each. Would we need more than 1,000 TAGs? I assume
> that, currently, with 800 members, we use about 900 TAGS,
> roughly. Presumably, if we had 10 clubs sign up (needed 300
> more copies so we'd need 1,200 copies). But we pay for
> 2,000.
>
> Consider, what if we only had 3 clubs sign up? We wouldn't
> need more than 1,000 TAGS, we would need 900+90=990. So we
> could use the excess TAGs that come from a printing of
> 1,000. The marginal cost of the 90 TAGS would be postage
> alone. Total net return on the 90 TAGS would be, by my
> rough calcs, $1,400.
>
> So until we need to print more than 1,000, the net
> (marginal) return would be positive.
>
> But when we reach the point where we do need more TAGS, the
> costs would be much higher than estimate. If you only
> needed, say, a total of 1,200 TAGS but print 2,000, then
> what's the marginal cost of the 200 TAGS in excess of
> 1,000? It's the cost of the additional 1,000 TAGs -- at
> $2.5 per TAG * 4 times per year* 1,000 additional copies
> per issue = $10,000, which = marginal printing cost of 200
> additional TAGs.
>
> The won't yield a postive net return. To the extent that
> the other 800 TAGS (2,000-1,200=800) can be used, that
> would lower the marginal cost of letting the Clubs deal
> push us over 1,000 TAGs.
>
> Of course, if we do nothing but happen to sell 300 more
> normal subscriptions than we have now, the marginal
> printing cost of the last 200 (900+300=200), would be
> $10,000. But the marginal revs ($20*200) would be only
> $4,000.
>
> It's like the vans for the field trip last year. Once you
> filled the vans you have an need an additional van, you
> have to get it loaded up a certain amount before adding
> that van will break even. You have to sell a certain amount
> of TAGs to break even on printing an additional 1,000.
>
> Fact is, unless I've totally misunderstood the unit costs
> and printing-run size, we need to sell 500 subscriptions at
> $20 each to break even on printing an additional 1,000 TAGS
> per issue.
>
> So the problem isn't something particular to Cheryl's club
> deals. And it's going to be a heck of a thing to reckon
> with.
>
> sh
> --- Cheryl Rogers <cheryl@wilstream.com> wrote:
> > I found Robin's original multis quote.
> >
> > Notes from me inserted.
> >
> >
> > > -------- Original Message --------
> > >
> > > From: Robin Dodson <robin@completedirectmail.com>
> > > To: 'Cheryl Rogers' <cheryl@wilstream.com>
> > > Subject: RE: Aquatic Gardeners Association quote
> > > Date: Thu, 15 Jan 2004 16:42:04 -0600
> > >
> > > Cheryl,
> > >
> > > See below for the postage on the multis...
> > >
> > > 2 catalogs - domestic ($1.52), Italy ($4.80)
> > > 4 catalogs - domestic ($2.44)
> > > 5 catalogs - domestic ($3.13), Denmark ($7.55), Japan
> > ($8.40)
> > > 15 catalogs - domestic ($3.85), Canada ($7.65)
> > > 30 catalogs - domestic ($3.85)
> >
> > OK, so assuming we have 10 "group discounts" that order
> > 30 issues--pretty
> > ambitious, but what the heck, it's hypothetical. That
> > would cost us $154
> > per year in postage. 30 memberships rates a 20% discount
> > = $480 per year x
> > 10 groups = $4800.
> >
> > If TAG costs AGA $2.50 per issue x 4 issues per year x 30
> > memberships x 10
> > groups = $3000 per year.
> >
> > plus $154 for postage =
> >
> > $3154.00 in expenses which is a profit of only $1646.00.
> > Hmmmmm.
> >
> > Doesn't seem like a lot, but it's not a loss. We *would*
> > have to get more
> > than 1000 TAGs printed, though.
> >
> > Cheryl
> >
> > --
> > Cheryl Rogers, Membership
> > Aquatic Gardeners Association
> > http://www.aquatic-gardeners.org
> >
> > ------------------
> > To unsubscribe from this list, e-mail
> > majordomo@thekrib.com
> > with "unsubscribe aga-sc" in the body of the message.
> > Old messages are available at
> > http://lists.thekrib.com/aga-sc
> > When asked, log in as username is "aga-sc", and
> > password "incorp".
> >
>
>
> =====
> - - - - - - - -
> AGA 2004 Annual Convention
> Designing The Nature Aquarium -- demonstrated by Takashi Amano
> Paludarium design -- Mike Senske
> Planted Aquarium Ecology -- Diana Walstad
> Cryptocorynes -- Jan D. Bastmeijer
> Field Trip, workshops and more, Nov 12, 13 & 14;
> Marriott Crystal Gateway, Arlington, VA, USA
> Details & Registration at www.aquatic-gardeners.org & www.gwapa.org
>
> __________________________________
> Do you Yahoo!?
> Yahoo! Tax Center - File online by April 15th
> http://taxes.yahoo.com/filing.html
> ------------------
> To unsubscribe from this list, e-mail majordomo@thekrib.com
> with "unsubscribe aga-sc" in the body of the message.
> Old messages are available at http://lists.thekrib.com/aga-sc
> When asked, log in as username is "aga-sc", and password "incorp".
>
>
------------------
To unsubscribe from this list, e-mail majordomo@thekrib.com
with "unsubscribe aga-sc" in the body of the message.
Old messages are available at http://lists.thekrib.com/aga-sc
When asked, log in as username is "aga-sc", and password "incorp".