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Re: [AGA SC] Membership Committee Initiatives
Yep, I was assuming lots of 1,000. I did not know that the
printing size did not go in chunks. I've only worked with
printers that charged chunk style ;-)
For 801-1,000 copies the price is $0.15 each ($30/200). And
then it jumps up again at 1,001 - 2,000 to $1 each? The
princing still sounds sort of lumpy. I guess I'm just
missing the thresholds, one of which must be well below 800
;-)
In any event, club deal should be fine for 2 or 3 clubs,
and probably for more, depending on how we have to take our
lumps (incl. paypal).
sh
--- Karen Randall <krandall@rdrcpa.biz> wrote:
> No! It's not like the van trips at all! We can order
> EXACTLY the number we
> need. We have been printing 1000, because the cost for
> 800 is essentially
> the same as 1000. (I think there was a $30 difference or
> something)
>
> But the watershed number is 1000 copies. I'm talking
> Amprint numbers here,
> because I don't know what they are for the new printer.
> (I have to believe
> the difference would be similar or better) But for each
> addtitional copy
> over1,000 (and it didn't matter whether you printed 1010
> 0r 1,900) we paid
> about $1 per copy. There was another break point around
> 2,500 copies, where
> the marginal issues were a little less... If I remember,
> about $.80 each.
>
> That's why I sent the figures I did 2 days ago. New
> members between 800 and
> 1000 cost us about $2 per year per member (domestic)
> because it's ONLY
> postage. Over 1,000 members, since we have to print more
> magazines, but
> still no more than we actually need, the cost per member
> per year (domestic)
> jumps up, but only to $6.
>
> Printers couldn't care less how many sheets of paper they
> put into the
> press. (or binder) It's the sset-up that costs all the
> time/money. That's
> why the costs are all on the front end.
>
> Karen
>
> ----- Original Message -----
> From: "S. Hieber" <shieber@yahoo.com>
> To: <aga-sc@thekrib.com>
> Sent: Monday, April 12, 2004 6:58 AM
> Subject: Re: [AGA SC] Membership Committee Initiatives
>
>
> > Okay, it's early. My boss, apolitical appointee, just
> got
> > forced out of his job, and I haven't had my coffee. But
> > Idon't think we're looking at these things correctly.
> I'm
> > not arguing against doing them. I voted for them. But
> > financially, I think we're looking at them incorrectly.
> >
> > Consider the example at hand of the club deals and 10
> clubs
> > at 30 each. Would we need more than 1,000 TAGs? I
> assume
> > that, currently, with 800 members, we use about 900
> TAGS,
> > roughly. Presumably, if we had 10 clubs sign up (needed
> 300
> > more copies so we'd need 1,200 copies). But we pay for
> > 2,000.
> >
> > Consider, what if we only had 3 clubs sign up? We
> wouldn't
> > need more than 1,000 TAGS, we would need 900+90=990. So
> we
> > could use the excess TAGs that come from a printing of
> > 1,000. The marginal cost of the 90 TAGS would be
> postage
> > alone. Total net return on the 90 TAGS would be, by my
> > rough calcs, $1,400.
> >
> > So until we need to print more than 1,000, the net
> > (marginal) return would be positive.
> >
> > But when we reach the point where we do need more TAGS,
> the
> > costs would be much higher than estimate. If you only
> > needed, say, a total of 1,200 TAGS but print 2,000,
> then
> > what's the marginal cost of the 200 TAGS in excess of
> > 1,000? It's the cost of the additional 1,000 TAGs -- at
> > $2.5 per TAG * 4 times per year* 1,000 additional
> copies
> > per issue = $10,000, which = marginal printing cost of
> 200
> > additional TAGs.
> >
> > The won't yield a postive net return. To the extent
> that
> > the other 800 TAGS (2,000-1,200=800) can be used, that
> > would lower the marginal cost of letting the Clubs deal
> > push us over 1,000 TAGs.
> >
> > Of course, if we do nothing but happen to sell 300 more
> > normal subscriptions than we have now, the marginal
> > printing cost of the last 200 (900+300=200), would be
> > $10,000. But the marginal revs ($20*200) would be only
> > $4,000.
> >
> > It's like the vans for the field trip last year. Once
> you
> > filled the vans you have an need an additional van, you
> > have to get it loaded up a certain amount before adding
> > that van will break even. You have to sell a certain
> amount
> > of TAGs to break even on printing an additional 1,000.
> >
> > Fact is, unless I've totally misunderstood the unit
> costs
> > and printing-run size, we need to sell 500
> subscriptions at
> > $20 each to break even on printing an additional 1,000
> TAGS
> > per issue.
> >
> > So the problem isn't something particular to Cheryl's
> club
> > deals. And it's going to be a heck of a thing to reckon
> > with.
> >
> > sh
> > --- Cheryl Rogers <cheryl@wilstream.com> wrote:
> > > I found Robin's original multis quote.
> > >
> > > Notes from me inserted.
> > >
> > >
> > > > -------- Original Message --------
> > > >
> > > > From: Robin Dodson <robin@completedirectmail.com>
> > > > To: 'Cheryl Rogers' <cheryl@wilstream.com>
> > > > Subject: RE: Aquatic Gardeners Association quote
> > > > Date: Thu, 15 Jan 2004 16:42:04 -0600
> > > >
> > > > Cheryl,
> > > >
> > > > See below for the postage on the multis...
> > > >
> > > > 2 catalogs - domestic ($1.52), Italy ($4.80)
> > > > 4 catalogs - domestic ($2.44)
> > > > 5 catalogs - domestic ($3.13), Denmark ($7.55),
> Japan
> > > ($8.40)
> > > > 15 catalogs - domestic ($3.85), Canada ($7.65)
> > > > 30 catalogs - domestic ($3.85)
> > >
> > > OK, so assuming we have 10 "group discounts" that
> order
> > > 30 issues--pretty
> > > ambitious, but what the heck, it's hypothetical. That
> > > would cost us $154
> > > per year in postage. 30 memberships rates a 20%
> discount
> > > = $480 per year x
> > > 10 groups = $4800.
> > >
> > > If TAG costs AGA $2.50 per issue x 4 issues per year
> x 30
> > > memberships x 10
> > > groups = $3000 per year.
> > >
> > > plus $154 for postage =
> > >
> > > $3154.00 in expenses which is a profit of only
> $1646.00.
> > > Hmmmmm.
> > >
> > > Doesn't seem like a lot, but it's not a loss. We
> *would*
> > > have to get more
> > > than 1000 TAGs printed, though.
> > >
> > > Cheryl
> > >
> > > --
> > > Cheryl Rogers, Membership
> > > Aquatic Gardeners Association
> > > http://www.aquatic-gardeners.org
> > >
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> >
> > =====
> > - - - - - - - -
> > AGA 2004 Annual Convention
> > Designing The Nature Aquarium -- demonstrated by
> Takashi Amano
> > Paludarium design -- Mike Senske
> > Planted Aquarium Ecology -- Diana Walstad
> > Cryptocorynes -- Jan D. Bastmeijer
> > Field Trip, workshops and more, Nov 12, 13 & 14;
> > Marriott Crystal Gateway, Arlington, VA, USA
> > Details & Registration at www.aquatic-gardeners.org &
> www.gwapa.org
> >
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=====
- - - - - - - -
AGA 2004 Annual Convention
Designing The Nature Aquarium -- demonstrated by Takashi Amano
Paludarium design -- Mike Senske
Planted Aquarium Ecology -- Diana Walstad
Cryptocorynes -- Jan D. Bastmeijer
Field Trip, workshops and more, Nov 12, 13 & 14;
Marriott Crystal Gateway, Arlington, VA, USA
Details & Registration at www.aquatic-gardeners.org & www.gwapa.org
__________________________________
Do you Yahoo!?
Yahoo! Tax Center - File online by April 15th
http://taxes.yahoo.com/filing.html
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