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Re: [AGA SC] Membership Committee Initiatives
Well, at least now it makes more sense to me how the Texas guys could be so
much cheaper. They're HOPING we grow a lot, where Amprint was front
loading, because for them, we're a small job. So it's not so much that
printers in this area are THAT much more expensive... I'ts just that they
are much more expensive for small lots.
Karen
----- Original Message -----
From: "S. Hieber" <shieber@yahoo.com>
To: <aga-sc@thekrib.com>
Sent: Tuesday, April 13, 2004 7:06 AM
Subject: Re: [AGA SC] Membership Committee Initiatives
> Apparently, Karen's printer only charges about $1.00 per
> copy for copies over 1,000 and less than I think it was,
> 2,500 at which point there is another small price break.
> You can specify any specific amount you want.
>
> Your printer charges about $2.6-$2.67 per copy and
> apparently that unit price holds regardless of amount --
> atually it drops about a penny per 500 or so.
>
> I've attached a small spreadsheet showing total and
> incremental costs for 1,000, 1,500, and 2,000 copies for
> the Texas printer and Amprint. The quantities used I chose
> because they fit the quotes Cheryl has gotten. Given that
> the incremental price is nearly the same regardless of
> quantity with Cheryl's printer, the amount is moot -- other
> quantities could have been picked without much affect onthe
> analysis.
>
> Note that due to the higher cost for the first 1,000,
> Amprint would still be more expensive, even up 2,000
> copies, assuming an incremental cost cost per copy of $1.
>
> The numbers come for the posted quotes and the Amount David
> reported on Dec 15, 2003 for Amprint
>
> The $1 assumption comes from yesterday's posts.
>
> Note that this is an incremental cost analysis and not a
> marginal analysis -- if that matters to you.
>
> I ignored the Canadian printer, whose prices for 1,000 were
> about the same as the Texas printer, since we haven't any
> data on larger volumes.
>
> sh
>
> --- Cheryl Rogers <cheryl@wilstream.com> wrote:
> > Got a quote from the printers today, and they say that
> > "we already got the
> > price break," which I don't really understand. James
> > Elliot, the owner,
> > will explain it to me the next time I see him.
> >
> > Anyway, the prices for TAGs quantities 1500 and 2000 were
> > $4000 and $5200
> > respectively, which is $2.67 per issue, practically the
> > same price per each
> > as we are paying now.
> >
> > I've lost the conversation though, and need someone to
> > summarize where we
> > are with this discussion. :-)
> >
> > Cheryl
> >
> > Karen Randall wrote:
> > > The marginal cost per magazine over 1000 at Amprint was
> > only $1 each. I
> > > can't believe the drop is not comparable with the new
> > printer.
> > >
> > > Karen
> > >
> > > ----- Original Message -----
> > > From: "Erik Olson" <erik@thekrib.com>
> > > To: <aga-sc@thekrib.com>
> > > Sent: Monday, April 12, 2004 12:47 AM
> > > Subject: Re: [AGA SC] Membership Committee Initiatives
> > >
> > >
> > >
> > >>The other bit I was interested in comparing was the
> > difference between
> > >>the income as individual members vs. as a group...
> > >>
> > >>Let's look at the minimums (worst-case scenarios):
> > >>
> > >># discount group postage individual postage loss
> > >> (at $1 per mailing) per member
> > >>
> > >>6 10% $12 $15 $24 50 cents
> > >>11 20% $44 $15 $44 $1.36
> > >>51 40% $408 $20 (approx) $204 $4.40
> > >>
> > >>These numbers are, though, against the $20/member
> > standard. So we should
> > >>consider that first of all some of the cuts already
> > taken from us. An
> > >>individual member subscribing for a year gets 88 cents
> > taken out by
> > >>PayPal, and the two-year membership knocks off another
> > buck per year (and
> > >>three-year memberships knock off two bucks per year).
> > >>
> > >>More importantly, the real question is how many of the
> > group memberships
> > >>would have otherwise bought individuals... I guess if
> > it's, say, 50% new
> > >>members, then it's not so bad, and totally comparable
> > with what we're
> > >>making off the existing online deals.
> > >>
> > >>I can't do the corresponding overseas calculations,
> > which are potentially
> > >>far more profitable or dangerous for us (because the
> > postage is so much
> > >>more).
> > >>
> > >>The basic problem is that if TAG really does cost us
> > $2.50 per issue plus
> > >>mailing as we go over 1000, then we simply MUST bring
> > in more than $14 per
> > >>normal member in order for us to add new members over
> > 1000. Right now
> > >>it's sort of OK because it's being made up in
> > advertising, but we're not
> > >>going to be bringing in more advertising to help
> > supplement higher
> > >>membership -- it's supposed to be the other way around.
> > >>
> > >> - Erik
> > >>
> > >>On Sun, 11 Apr 2004, Cheryl Rogers wrote:
> > >>
> > >>
> > >>>I found Robin's original multis quote.
> > >>>
> > >>>Notes from me inserted.
> > >>>
> > >>>
> > >>>
> > >>>>-------- Original Message --------
> > >>>>
> > >>>>From: Robin Dodson <robin@completedirectmail.com>
> > >>>>To: 'Cheryl Rogers' <cheryl@wilstream.com>
> > >>>>Subject: RE: Aquatic Gardeners Association quote
> > >>>>Date: Thu, 15 Jan 2004 16:42:04 -0600
> > >>>>
> > >>>>Cheryl,
> > >>>>
> > >>>>See below for the postage on the multis...
> > >>>>
> > >>>>2 catalogs - domestic ($1.52), Italy ($4.80)
> > >>>>4 catalogs - domestic ($2.44)
> > >>>>5 catalogs - domestic ($3.13), Denmark ($7.55), Japan
> > ($8.40)
> > >>>>15 catalogs - domestic ($3.85), Canada ($7.65)
> > >>>>30 catalogs - domestic ($3.85)
> > >>>
> > >>>OK, so assuming we have 10 "group discounts" that
> > order 30
> > >
> > > issues--pretty
> > >
> > >>>ambitious, but what the heck, it's hypothetical. That
> > would cost us $154
> > >>>per year in postage. 30 memberships rates a 20%
> > discount = $480 per year
> > >
> > > x
> > >
> > >>>10 groups = $4800.
> > >>>
> > >>>If TAG costs AGA $2.50 per issue x 4 issues per year x
> > 30 memberships x
> > >
> > > 10
> > >
> > >>>groups = $3000 per year.
> > >>>
> > >>>plus $154 for postage =
> > >>>
> > >>>$3154.00 in expenses which is a profit of only
> > $1646.00. Hmmmmm.
> > >>>
> > >>>Doesn't seem like a lot, but it's not a loss. We
> > *would* have to get
> > >
> > > more
> > >
> > >>>than 1000 TAGs printed, though.
> > >>>
> > >>>Cheryl
> > >>>
> > >>>
> > >>
> > >>--
> > >>Erik Olson
> > >>erik at thekrib dot com
> > >>
> > >> ------------------
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> > >>
> > >>
> > >
> > >
> > >
> > > ------------------
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> > >
> > >
> > >
> >
> > --
> > Cheryl Rogers, Membership
> > Aquatic Gardeners Association
> > http://www.aquatic-gardeners.org
> >
> > ------------------
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> >
>
>
> =====
> - - - - - - - -
> AGA 2004 Annual Convention
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> Field Trip, workshops and more, Nov 12, 13 & 14;
> Marriott Crystal Gateway, Arlington, VA, USA
> Details & Registration at www.aquatic-gardeners.org & www.gwapa.org
>
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