Re: [AGA SC] Membership Drive and Robert H

["S. Hieber" <shieber@yahoo.com>]

--- Cheryl Rogers <cheryl@wilstream.com> wrote:
> We seem to be getting off on a different trail here.
> Exciting, but different.
> 
> The current "membership drive" ends August 31, 2004.
> 
> The limit is four new issues of TAG. That is, no one,
> whether individual or 
> business, will get more than one year's comped
> membership. If they get More 
> Than Four, they get a free t-shirt.


Yeah. I said it wasn't a really good comparison, but good
enough for the point I was going after.

> 
> What Robert is proposing is more of a mutual advertising
> deal, business to 
> business. Just happens to be triggered by the membership
> drive, I guess.
> 
> I think we should give him the first 25 up front, and if
> he makes 200 we 
> give him a full page ad sometime in 2005. And a t-shirt,
> just like 
> everybody else. But I don't see the need to give him more
> than that.

If he makes 200 by some date in August, we ought tohire him
for our marketing wizard at whatever price he names. We'd
be very very lucky to make 200 more new memberships in
total between now and Sept 1. The only extra push I can see
right now is Amano in Nov. And I wouldn't count any of
those towards Robert's share.

> 
> Whether we want to turn this into another standing offer
> with a time limit 
> of 12 months and other incentives, I think, is another
> issue. A really good 
> idea, but beyond the scope of the current endeavor.

Okay, then I guess I'm proposing a new issue. [Like I was
gonna stay on track for long anyway ;-) ]

sh

> 
> Karen Randall wrote:
> > Why not offer him the ad as an added incentive?  I
> agree it would be a good
> > deal all around!
> > 
> > Karen
> > 
> > ----- Original Message ----- 
> > From: "Erik Olson" <erik@thekrib.com>
> > To: <aga-sc@thekrib.com>
> > Sent: Wednesday, May 19, 2004 12:26 PM
> > Subject: Re: [AGA SC] Membership Drive and Robert H
> > 
> > 
> > 
> >>I agree 100% with Karen and Scott.  Back issues are
> essentially taking up
> >>space at the moment.  I would be happy to send him the
> first 25 even.  If
> >>he got us 200 members, then 200 back issues would be an
> incredibly small
> >>price to pay.  Frankly, if he hit the 200 mark, I'd be
> all up for giving
> >>him a 1-time free ad.   I am skeptical he will be able
> to get 200, but I'd
> >>bet he could bring in 25 or 50 without too much
> trouble.
> >>
> >>  - Erik
> >>
> >>On Wed, 19 May 2004, Karen Randall wrote:
> >>
> >>
> >>>As long as we HAVE 200 back issues to spare without
> putting ourselves in
> >>>short supply for other purposes, I see no problem with
> it, particularly
> > 
> > if
> > 
> >>>he's using these for promotional purposes as well.  I
> thik dribbling
> > 
> > them to
> > 
> >>>him is not a good use of time or money, however.  What
> about, as a good
> >>>faith gesture on our part, we send him 25 back issues.
>  When he gets 25
> > 
> > NEW
> > 
> >>>members (NOT renewals) send him another 25.  I'd even
> be willing to go
> > 
> > 50 at
> > 
> >>>a time if he can really use them.  After all, we just
> plain GIVE Ray
> > 
> > Lucas
> > 
> >>>and Lee Finley back issues to help us promote the
> organization, so this
> > 
> > is
> > 
> >>>not completely without precedent.  It's just that
> we're playing with a
> >>>little more dangerous animal here.<g>
> >>>
> >>>I also think that keeping a close eye on Robert, as
> well as maintaining
> > 
> > his
> > 
> >>>good will are both in our best interests.
> >>>
> >>>Karen
> >>>
> >>>----- Original Message ----- 
> >>>From: "Cheryl Rogers" <cheryl@wilstream.com>
> >>>To: <aga-sc@thekrib.com>
> >>>Sent: Wednesday, May 19, 2004 9:44 AM
> >>>Subject: [AGA SC] Membership Drive and Robert H
> >>>
> >>>
> >>>
> >>>>Hi Y'all:
> >>>>
> >>>>Robert H is jazzed about our membership drive and
> wants to begin
> > 
> > promoting
> > 
> >>>>AGA in his forums and suchlike. BUT you know he ain't
> going to want
> >>>>something for nothing...
> >>>>
> >>>>He wants to know, if he gets us 200 new members, will
> we give him 200
> > 
> > back
> > 
> >>>>issues of TAG, and he will send the back issues to
> stores and clubs as
> >>>>advertisements for AGA?
> >>>>
> >>>>Why? Robert says that he has been taking some heat
> lately from AGA
> > 
> > members
> > 
> >>>>about competing with the AGA and would like to
> advertise us as a good
> >>>
> >>>faith
> >>>
> >>>>gesture. BUT nice gestures are no good as PR unless
> everyone knows
> > 
> > about
> > 
> >>>>it, right? Makes sense, I guess. So this way he gets
> to look good.
> >>>>
> >>>>He is sort of intimating that we might give him 1
> back issue for each
> >>>>member he refers, but I think we should put a cap on
> this. On the
> > 
> > other
> > 
> >>>>hand, I don't want to dismiss him outright and cut
> off our nose to
> > 
> > spite
> > 
> >>>>our face. According to him, he has 2100 members in
> his forum.
> >>>>
> >>>>Cheryl
> >>>>-- 
> >>>>Cheryl Rogers, Membership
> >>>>Aquatic Gardeners Association
> >>>>http://www.aquatic-gardeners.org
> >>>>
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> >>>
> >>>
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> >>
> >>-- 
> >>Erik Olson
> >>erik at thekrib dot com
> >>
> >>  ------------------
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> >>
> > 
> > 
> > 
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> > 
> > 
> 
> -- 
> Cheryl Rogers, Membership
> Aquatic Gardeners Association
> http://www.aquatic-gardeners.org
> 
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=====
-  -   -   -   -   -   -   -
She Wrote the book on low maintenance aquatic gardening!
Diana Walstad, author of _Ecology of the Planted Aquarium_
Meet her at  - The Fifth AGA Annual Convention
Details & Registration at www.aquatic-gardeners.org & www.gwapa.org


        
                
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