Re: [AGA-sc] TFH Advertising Motion

["S. Hieber" <shieber@yahoo.com>]

Yes.
 


----- Original Message ----- 
From: "Cheryl Rogers" <cheryl@wilstream.com>
To: "AGA Board" <aga-sc@thekrib.com>
Sent: Tuesday, February 07, 2006 2:02 PM
Subject: [AGA-sc] TFH Advertising Motion


> Hey Y'all:
> 
> I got an advertising rate sheet from Tropical Fish Hobbyist. Because we 
> are a non-profit organization, we can have color ads for black-and-white 
> prices, and we can have 2005 rates. Yay.
> 
> If I wade through their complicated discount structure, I come up with 
> the following prices:
> 
> 1/4 page ad:
> 12 issues $5602.80 or $466.90 each
> 6 issues $3001.50 or $500.25 each
> 3 issues $1600.08 or $533.60 each
> 
> Dimensions:
> 1/4 Vertical W 4.125" X H 5"
> 1/4 Horizontal W 8.5" X H 2.435"
> 
> 
> 1/6 page ad:
> 12 issues $4347.00 or $362.25 each
> 6 issues $2375.33 or $395.89 each
> 3 issues $1253.64 or $417.88 each
> 
> Dimensions:
> 1/6 Vertical W 2.675" X H 5.065"
> 1/6 Horizontal W 5.6" X H 2.435"
> 
> 
> 
> MOTION
> 
> Based on these prices, I move that we purchase 6 months of 1/6 page ads, 
> beginning with the July issue and running until the end of 2006.
> 
> This gives us a littl time to come up with some different ads and 
> finalize convention details for advertising. It also takes advantage of 
> the Holiday 2006 season.
> 
> I have uploaded the rate sheet to 
> http://www.rightstuffwebsites.com/TFH-2005rates.pdf if anyone wants to 
> check my math. Below I have copied my conversation with their 
> representative.
> 
> Cheryl
> 
> 
> 
>> Cheryl,
>> 
>> Please note we are currently working on the June 2006 issue of TFH which
>> will be in distribution April 20th. Space reservation is due by February
>> 28th. Art materials by March 8th.
>> 
>> Camera ready art is submitting your artwork in digital format. We accept
>> high resolution (300dpi or better) CMYK TIFF, EPS files. To ensure the
>> best printing results, we preferred high resolution PDF files. JPG files
>> are not accepted. Black & White ads must be high resolution (300dpi or
>> better) grayscale files. Line Art must be 600dpi (grayscale of CMYK) or
>> better. 
>> 
>> The dimensions for a 1/4 page are...
>> 1/4 Vertical W 4.125" X H 5"
>> 1/4 Horizontal W 8.5" X H 2.435"
>> 
>> The dimensions for a 1/6 page are...
>> 1/6 Vertical W 2.675" X H 5.065"
>> 1/6 Horizontal W 5.6" X H 2.435"
>> 
>> In terms of billing...as a first time advertiser with TFH we require
>> your first month's ad to be paid up front. Each subsequent ad ran will
>> be billed as the ad appears. For example..if you run in our June 2006
>> issue...first month's payment will be due in advance by March 8th. An
>> invoice for the following issue will be received April 20th (along with
>> a comp. issue), at which point you will have a month to submit payment.
>> 
>> 
>> If you agree to run 6 ads you can run a different ad each issue as long
>> as it is received by the artwork deadline for each issue. The issues do
>> not have to be consecutive. 
>> 
>> Please feel free to contact me if you have any further questions at
>> 1-800-631-2188 ext. 139 or via email at btedeschi@tfh.com.
>> 
>> Sincerely,
>> 
>> Blake Tedeschi
>> Advertising Sales Representative
>> Tropical Fish Hobbyist Magazine www.tfhmagazine.com
>> The Leading Aquarium Magazine for Over Half a Century 
>> 
>> One TFH Plaza
>> Third and Union Avenues
>> Neptune City, NJ 07753
>> 1-800-631-2188 ext. 139 btedeschi@tfh.com
>> 
> 
>> 
>> -----Original Message-----
>> From: Cheryl Rogers [mailto:cheryl@rightstuffwebsites.com] 
>> Sent: Tuesday, February 07, 2006 11:10 AM
>> To: Blake Tedeschi
>> Subject: Re: rate sheet
>> 
>> Hi Blake:
>> 
>> Thank you for the information. Having now completed the layout on our 
>> own magazine, I am ready to return my attention to this project.
>> 
>> Can you please tell me the dimensions for a 1/4 page ad and a 1/6 page 
>> ad? Also, what file types you accept, what constitutes camera ready art,
>> 
>> and how the billing works?
>> 
>> Thanks!
>> 
>> Cheryl Rogers
>> Membership Chair
>> Aquatic Gardeners Association
>> 
>> 
>> Blake Tedeschi wrote:
>> 
>>>> Cheryl,
>>>> 
>>>> Thank you for your interest in advertising with Tropical Fish Hobbyist
>>>> Magazine, The Leading Aquarium Magazine for Over Half a Century. We
>> 
>> are
>> 
>>>> currently working on the May 2006 issue of TFH space reservation is
>> 
>> due
>> 
>>>> by January 28th. Art materials are due by February 8th.
>>>> 
>>>> As per your request attached is our rates, because you are a non
>> 
>> profit
>> 
>>>> group you will receive our 2005 rates as opposed to our 2006 rates. In
>>>> addition we will offer you color ads at b/w rates. Please note rates
>>>> listed have yet to factor in the agency discount & frequency (each
>> 
>> worth
>> 
>>>> up to 15%). Frequency discount is based on the number of insertions
>> 
>> run
>> 
>>>> 3 insertions 5% off, 6 insertions 10% off, 12 insertions 15% off.
>> 
>> Agency
>> 
>>>> discount is an automatic 15% off when supplying us with digital ready
>>>> artwork. 
>>>> 
>>>> Please feel free to contact me if you have any questions at
>> 
>> 800-631-2188
>> 
>>>> ext. 139 or via email at btedeschi@tfh.com. 
>>>> 
>>>> Blake Tedeschi
>>>> Advertising Sales Representative
>>>> Tropical Fish Hobbyist Magazine www.tfhmagazine.com
>>>> The Leading Aquarium Magazine for Over Half a Century 
>>>> 
>>>> One TFH Plaza
>>>> Third and Union Avenues
>>>> Neptune City, NJ 07753
>>>> 1-800-631-2188 ext. 139 btedeschi@tfh.com
>>>> 
> 
>>>> 
>>>> -----Original Message-----
>>>> From: Cheryl Rogers [mailto:cheryl@rightstuffwebsites.com] 
>>>> Sent: Monday, January 16, 2006 9:54 AM
>>>> To: Nancy Rivadeneira
>>>> Subject: rate sheet
>>>> 
>>>> Hi! Can you please send me a rate sheet for advertising in your 
>>>> magazine. We are a small non-profit organization of planted tank 
>>>> enthusiaists.
>>>> 
>>>> 
>>>> Cheryl Rogers
>>>> Membership Chair
>>>> Aquatic Gardeners Association
>>>> www.aquatic-gardeners.org
>> 
>> 
>> 
> 
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