Re: [AGA-sc] TFH Advertising Motion

[Larry Lampert <l_lampert@yahoo.com>]

I will vote yes

--- Erik Olson <erik@thekrib.com> wrote:

> Yes as well.  Go get em, Cheryl!
> 
> 
> On Tue, 7 Feb 2006, S. Hieber wrote:
> 
> > Yes.
> >
> >
> >
> > ----- Original Message -----
> > From: "Cheryl Rogers" <cheryl@wilstream.com>
> > To: "AGA Board" <aga-sc@thekrib.com>
> > Sent: Tuesday, February 07, 2006 2:02 PM
> > Subject: [AGA-sc] TFH Advertising Motion
> >
> >
> >> Hey Y'all:
> >>
> >> I got an advertising rate sheet from Tropical
> Fish Hobbyist. Because we
> >> are a non-profit organization, we can have color
> ads for black-and-white
> >> prices, and we can have 2005 rates. Yay.
> >>
> >> If I wade through their complicated discount
> structure, I come up with
> >> the following prices:
> >>
> >> 1/4 page ad:
> >> 12 issues $5602.80 or $466.90 each
> >> 6 issues $3001.50 or $500.25 each
> >> 3 issues $1600.08 or $533.60 each
> >>
> >> Dimensions:
> >> 1/4 Vertical W 4.125" X H 5"
> >> 1/4 Horizontal W 8.5" X H 2.435"
> >>
> >>
> >> 1/6 page ad:
> >> 12 issues $4347.00 or $362.25 each
> >> 6 issues $2375.33 or $395.89 each
> >> 3 issues $1253.64 or $417.88 each
> >>
> >> Dimensions:
> >> 1/6 Vertical W 2.675" X H 5.065"
> >> 1/6 Horizontal W 5.6" X H 2.435"
> >>
> >>
> >>
> >> MOTION
> >>
> >> Based on these prices, I move that we purchase 6
> months of 1/6 page ads,
> >> beginning with the July issue and running until
> the end of 2006.
> >>
> >> This gives us a littl time to come up with some
> different ads and
> >> finalize convention details for advertising. It
> also takes advantage of
> >> the Holiday 2006 season.
> >>
> >> I have uploaded the rate sheet to
> >>
> http://www.rightstuffwebsites.com/TFH-2005rates.pdf
> if anyone wants to
> >> check my math. Below I have copied my
> conversation with their
> >> representative.
> >>
> >> Cheryl
> >>
> >>
> >>
> >>> Cheryl,
> >>>
> >>> Please note we are currently working on the June
> 2006 issue of TFH which
> >>> will be in distribution April 20th. Space
> reservation is due by February
> >>> 28th. Art materials by March 8th.
> >>>
> >>> Camera ready art is submitting your artwork in
> digital format. We accept
> >>> high resolution (300dpi or better) CMYK TIFF,
> EPS files. To ensure the
> >>> best printing results, we preferred high
> resolution PDF files. JPG files
> >>> are not accepted. Black & White ads must be high
> resolution (300dpi or
> >>> better) grayscale files. Line Art must be 600dpi
> (grayscale of CMYK) or
> >>> better.
> >>>
> >>> The dimensions for a 1/4 page are...
> >>> 1/4 Vertical W 4.125" X H 5"
> >>> 1/4 Horizontal W 8.5" X H 2.435"
> >>>
> >>> The dimensions for a 1/6 page are...
> >>> 1/6 Vertical W 2.675" X H 5.065"
> >>> 1/6 Horizontal W 5.6" X H 2.435"
> >>>
> >>> In terms of billing...as a first time advertiser
> with TFH we require
> >>> your first month's ad to be paid up front. Each
> subsequent ad ran will
> >>> be billed as the ad appears. For example..if you
> run in our June 2006
> >>> issue...first month's payment will be due in
> advance by March 8th. An
> >>> invoice for the following issue will be received
> April 20th (along with
> >>> a comp. issue), at which point you will have a
> month to submit payment.
> >>>
> >>>
> >>> If you agree to run 6 ads you can run a
> different ad each issue as long
> >>> as it is received by the artwork deadline for
> each issue. The issues do
> >>> not have to be consecutive.
> >>>
> >>> Please feel free to contact me if you have any
> further questions at
> >>> 1-800-631-2188 ext. 139 or via email at
> btedeschi@tfh.com.
> >>>
> >>> Sincerely,
> >>>
> >>> Blake Tedeschi
> >>> Advertising Sales Representative
> >>> Tropical Fish Hobbyist Magazine
> www.tfhmagazine.com
> >>> The Leading Aquarium Magazine for Over Half a
> Century
> >>>
> >>> One TFH Plaza
> >>> Third and Union Avenues
> >>> Neptune City, NJ 07753
> >>> 1-800-631-2188 ext. 139 btedeschi@tfh.com
> >>>
> >>
> >>>
> >>> -----Original Message-----
> >>> From: Cheryl Rogers
> [mailto:cheryl@rightstuffwebsites.com]
> >>> Sent: Tuesday, February 07, 2006 11:10 AM
> >>> To: Blake Tedeschi
> >>> Subject: Re: rate sheet
> >>>
> >>> Hi Blake:
> >>>
> >>> Thank you for the information. Having now
> completed the layout on our
> >>> own magazine, I am ready to return my attention
> to this project.
> >>>
> >>> Can you please tell me the dimensions for a 1/4
> page ad and a 1/6 page
> >>> ad? Also, what file types you accept, what
> constitutes camera ready art,
> >>>
> >>> and how the billing works?
> >>>
> >>> Thanks!
> >>>
> >>> Cheryl Rogers
> >>> Membership Chair
> >>> Aquatic Gardeners Association
> >>>
> >>>
> >>> Blake Tedeschi wrote:
> >>>
> >>>>> Cheryl,
> >>>>>
> >>>>> Thank you for your interest in advertising
> with Tropical Fish Hobbyist
> >>>>> Magazine, The Leading Aquarium Magazine for
> Over Half a Century. We
> >>>
> >>> are
> >>>
> >>>>> currently working on the May 2006 issue of TFH
> space reservation is
> >>>
> >>> due
> >>>
> >>>>> by January 28th. Art materials are due by
> February 8th.
> >>>>>
> >>>>> As per your request attached is our rates,
> because you are a non
> >>>
> >>> profit
> >>>
> >>>>> group you will receive our 2005 rates as
> opposed to our 2006 rates. In
> >>>>> addition we will offer you color ads at b/w
> rates. Please note rates
> >>>>> listed have yet to factor in the agency
> discount & frequency (each
> 
=== message truncated ===

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