Humm, that's some interesting stuff! Well, I thought it would be cool to
come up with something else. I didn't know it was a cichlid. I thought it
looked like an orca, which reminded me of saltwater mammals.
Susan
-----Original Message-----
From: gsas-board-bounces@thekrib.com
On Behalf Of Erik Olson
Sent: Saturday, December 18, 2004 8:09 PM
To: Greater Seattle Aquarium Society board members
Subject: Re: [GSAS-board] Library and New Ideas
On Sun, 19 Dec 2004 welenofsky@comcast.net wrote:
Also, it might be time to do over the logo from 1977? We could have
"think tank" on-line for ideas for a new one. It could be fun...
Eh? The "logo from 1977" (actually earlier) is the lionfish, which was
retired around 1996 when we created the current "northwest cichlid" logo.
As one who was primarily responsible for that particular search, I can say
this much: logos are tricky business. Part of the reason we did the
replacement in 1996 was that the former logo (1) was really difficult to
see when imaged very small or displayed on a website, (2) didn't really
have any sort of identity with Seattle or the Pacific Northwest at all,
and (3) was a saltwater fish, when we were essentially a freshwater club
at the time
We were a bit concerned that the folks who came up with the first logo
might be offended, but it turns out that the prior logo wasn't really a
logo at all, but a cover drawing for one of the issues of _Northwest
Aquaria_ in the very early 1970's and was adapted (or adopted) later as a
logo in the 1980's.
So I was particularly proud to have suggested one that solved all the logo
problems at the same time. We also held this as a "contest", but it
was really no contest. I researched the whole Northwest Indian motif
thing, photographed a number of different drawings (including the tables
on the Ferry to Bremerton!), and gave them to Ann Pace, who had done some
great covers for the bulletin (you can see them still on the website in
the "article archives" directory -- some of them are quite stunning).
The other entries, what few we got, really sucked. None of the other
entrants really thought of the goal of a logo. One was a nice drawing of
an octopus. Another was a couple crude pencil sketches from a
self-admitted non-artist.
I guess I'm saying that a lot of work went into the current logo, and
there's at least one person out there that'll be disappointed to see it
uprooted. Yeah, it's YOUR club now, not the club of the people that
did design it. But you might ask, what is the purpose of changing it?
Is there a purpose, or is it just something that one person thought would
be cool to do? Is there an alternative, like the Portland club does,
where they design a cool T-Shirt graphic every few years?
Anyway, that'll be my first, last and only words on this subject!
- Erik