RE: [GSAS-board] Library and New Ideas

[DonaldR <gsmd_bari@yahoo.com>]

I'm no longer on the BOD, but I'm with Erik here. I remember the oldy
moldy "logo" and really like this one we have been using now!  There
becomes some identification of a club with a logo, so why play with it
now, if it ain't broke?

-Don Rudee

--- Susan Welenofsky <welenofsky@comcast.net> wrote:

> Humm, that's some interesting stuff! Well, I thought it would be cool
> to
> come up with something else. I didn't know it was a cichlid. I
> thought it
> looked like an orca, which reminded me of saltwater mammals.
> 
> Susan
> 
> -----Original Message-----
> From: gsas-board-bounces@thekrib.com
> [mailto:gsas-board-bounces@thekrib.com]
> On Behalf Of Erik Olson
> Sent: Saturday, December 18, 2004 8:09 PM
> To: Greater Seattle Aquarium Society board members
> Subject: Re: [GSAS-board] Library and New Ideas
> 
> On Sun, 19 Dec 2004 welenofsky@comcast.net wrote:
> > Also, it might be time to do over the logo from 1977? We could have
> 
> > "think tank" on-line for ideas for a new one. It could be fun...
> 
> Eh?  The "logo from 1977" (actually earlier) is the lionfish, which
> was 
> retired around 1996 when we created the current "northwest cichlid"
> logo.
> 
> As one who was primarily responsible for that particular search, I
> can say 
> this much: logos are tricky business.  Part of the reason we did the 
> replacement in 1996 was that the former logo (1) was really difficult
> to 
> see when imaged very small or displayed on a website, (2) didn't
> really 
> have any sort of identity with Seattle or the Pacific Northwest at
> all, 
> and (3) was a saltwater fish, when we were essentially a freshwater
> club 
> at the time
> 
> We were a bit concerned that the folks who came up with the first
> logo 
> might be offended, but it turns out that the prior logo wasn't really
> a 
> logo at all, but a cover drawing for one of the issues of _Northwest 
> Aquaria_ in the very early 1970's and was adapted (or adopted) later
> as a 
> logo in the 1980's.
> 
> So I was particularly proud to have suggested one that solved all the
> logo
> problems at the same time.  We also held this as a "contest", but it 
> was really no contest.  I researched the whole Northwest Indian motif
> 
> thing, photographed a number of different drawings (including the
> tables 
> on the Ferry to Bremerton!), and gave them to Ann Pace, who had done
> some 
> great covers for the bulletin (you can see them still on the website
> in 
> the "article archives" directory -- some of them are quite stunning).
> 
> The other entries, what few we got, really sucked.  None of the other
> 
> entrants really thought of the goal of a logo.  One was a nice
> drawing of 
> an octopus.  Another was a couple crude pencil sketches from a 
> self-admitted non-artist.
> 
> I guess I'm saying that a lot of work went into the current logo, and
> 
> there's at least one person out there that'll be disappointed to see
> it 
> uprooted.  Yeah, it's YOUR club now, not the club of the people that 
> did design it.  But you might ask, what is the purpose of changing
> it? 
> Is there a purpose, or is it just something that one person thought
> would 
> be cool to do?  Is there an alternative, like the Portland club does,
> 
> where they design a cool T-Shirt graphic every few years?
> 
> Anyway, that'll be my first, last and only words on this subject!
> 
>    - Erik
> 
> -- 
> Erik Olson
> erik at thekrib dot com
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> 
> 
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