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Re: Self promotion



Good idea James.  Again, I think the key to the Aquarium press is getting in 
touch with them really early.

-----Original Message-----
From: "James Purchase" <jppurchase@rogers.com>
Date: Wed, 6 Mar 2002 08:11:53 -0500
To:  <aga-contest@thekrib.com>
Subject: Self promotion


> Hi Folks,
> 
> I've started reading through the archives of the list from last year, taking
> notes where appropriate. I liked the fact that (out of necessity probably)
> things were "simplified" slightly from the first year's event, and I'm also
> finding little tidbits that should prove helpful to us this year (or at
> least, helpful to me...).
> 
> One thing comes to mind.....regarding "promotion". During the planning
> leading up to the first Showcase/Contest, I had hoped to be able to get
> coverage of our event in all of the major aquarium magazines. Letters and
> information was sent to all of the ones I could locate addresses for (in the
> U.S., in the U.K. and in Germany). While I heard that AFM did give it a
> mention, I was unable to find it (AFM's retail presence in Toronto has
> become very spotty, so I may have just been unable to locate the issue where
> the event was listed). After the fact, we received a beautiful spread of
> photographs and article in Aquarium Heute (edited by Kaspar Horst) in
> Germany.
> 
> I'm wondering if it might be worthwhile, right now, to contact Kaspar and
> ask for permission to post that article, in both HTML and in perhaps as PDF
> (not everyone would want to download the article) on the Contest web site.
> The AGA has a member here in Ontario who has done translation work for them
> in the past, maybe I could ask him to translate the article as well (if he
> has time - he's an accountant by trade and if its left too late he might get
> swamped doing tax returns).
> 
> This _might_ provide some incentive for the American and British based
> magazines to pay a bit more attention to our event this year - if we can
> demonstrate that the foreign press was impressed enough to cover it).
> 
> What do people think?
> 
> James Purchase
> Toronto
> 
> 
> 
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