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Re: PAM



Bravo, Neil......

Well thought out and said!!  I'm an optimist, but I really can't see another 
plant magazine.  
The "Aqua Journal" is available for the discerning hobbyist and they are having 
troubles.  The 
newletter idea is smart.

I don't know Dave, and I have nothing against him personally; but 
realistically, a magazine 
cannot "fly" for just such a small group of devoted hobbyists -- small in the 
sense that one 
thousand devotees means very little for a business venture.

That's my position on this matter, FWIW.

Merrill

On 10/26/99 19:12:46 you wrote:

>I agree with David, that simple is best. During all my conversations with
>Gomberg, it is still not clear why we want to invest and have control. To
>maintain control, we may have to continue to put in more money. The end
>benefit? perhaps to make money? is that important to us? Do we have a
>long-term need for a fatter treasury to do what we want?
>On the other hand, in this venture, our stock control would give us some
>control over content. So far the expected content and type of ads seem OK
>for me. Might this change? maybe. Can we deside to divorce Gomberg then?
>sure. Will our membership follow us or jump ship for gomberg? That all
>depends on what AGA has to offer. As I said before, this is an OPPORTUNITY
>for AGA to sharpen its focus and give its members a reason to be.
>
>In conclusion, unless Dave's interest in AGA suggests otherwise, I think it
>might be best for AGA to not have any investment.... to have some agreement
>with Dave that our membership is ours and that he cannot make any direct
>mailings other than the distribution of PAM and that we offer to provide
>him input for the 4 or an occasional 8 pages to GIVE HIM an incentive for
>our members to accept PAM as one of the AGA vehicles for disseminating its
>news. I still think AGA should consider alternate communication vehicles.
>We have the AGA web site... and we might want to consider a quarterly or
>semiannual newsletter (to come out between issues of PAM). Such a newletter
>(2-4 pages) can be used for special announcements (little lead time is
>needed) or other member oriented material. many clubs have multiple
>publications.
>
>Note that I deleted all the old text. this keeps the size of the incoming
>message as small as possible. Also, if you cc aga0mcm, then you don't have
>to cc the individual members, unless you want them to get 2 copies.
>--Neil
>