Re: AGA Showcase & TAG

["Mary McCaw" <marymccaw@mediaone.net>]

----- Original Message -----
From: Karen Randall <krandall@world.std.com>
To: <aga-mcm@thekrib.com>
Sent: Tuesday, March 28, 2000 12:38 PM
Subject: Re: AGA Showcase & TAG


> At 04:46 PM 3/28/2000 -0500, Mary wrote:
>
> >There is no problem as far as publicizing the contest in TAG is
concerned.  There could even be a special booklet inserted in the middle. On
the
other hand, perhaps an edited version would suffice if someone were willing
to
> >mail out a complete set of information.  Another possibility would be
> >mailing out contest information along with the AGA TN Aquarium convention
> >information that we have tentatively planned for Nov. 3 -5. In any event,
> >should the materials for the contest need to be condensed, I think you
and Erik are in a much better position to decide the particulars since you
have more familiarity with the contest.
> >
> >There are three issues involved as far as publicizing the contest in TAG
is oncerned:  cost, time, and who is going to do the editing work.  A
booklet  inserted into TAG would be the most costly way to go.  How much
publicity to have and how much to spend is really a matter for the Steering
Committee.  I am going to forward them your e-mail and my reply.  I have
given other people who want items in the next TAG a deadline of April 7th.
I am
trying to move up the publication schedule, and the person who does the
layout
is slow.  I would, however, be willing to be flexible about the date and
give you another week if you need it.  Then there is the matter of who is
going to format the material for the layout person.  I have too much on my
plate right now and do not have the time.  The material would need to be put
in
landscape format.  We use Times New Roman 10 as our main font.  Headings
are done in Arial 14 bold, and sub-headings in Arial 11 bold.  Side margins
are .5, and top and bottom margins are .75.
>
> I think that if we are committing to this project, every member should
> receive the whole list of rules, and the enty form.  If it's more
expensive  to do that through TAG than separately, perhaps it can be a
separate
> mailing.  It would _seem_ though, that it would be less expensive to have
> it as a pull-out section in the middle of TAG than to do a separate
> mailing, if only from the prespective of postage.  Is this not the case,
Mary?

My suggestion was to mail out the AGA/TNAQ and contest rules at the same
time if possible.  The printers I have talked to so far say they can't give
me an estimate of the mailing costs of TAG because there are too many
variables, including the weight of the particular issue.  My guess would be
that there wouldn't be too great a difference with respect to postage
between the two options of sending out the contest rules and  the convention
announcement together or sending the contest details in TAG.  The additional
cost would come from the insert itself.  I was originally thinking of a
booklet or an insert stapled on the top, but perhaps I could have the
printer put the whole contest section right in the middle which would not be
removable, but should be cheaper.

I have interviewed several printers and am waiting for estimates.  I will be
making a decision the beginning of next week.  At that time, I will ask the
printer I have choosen about the cost of a removable insert vs. having the
information as part of the magazine in the middle section.

James, hold up on doing the formating until you hear from me.  We could do a
stapled insert rather than a booklet which I think would cost less and
wouldn't have to be in the landscape format.  If the information is within
TAG it will have to be in TAG format.  Our layout person uses Page Maker,
but I don't know the version he uses.  Please let me know whatever other
particulars you need aside from what I have already given you and the
version of Page Maker Bob Day uses, and I will him e-mail you and have him
send you the particulars.  I put the magazine together since Bob wants it
sent to him in completed form, so you would e-mail me the material.

James has said that he can do the layout and can meet the deadline.  These
were my biggest concerns.  So I have no problem with doing the contest
publicity in TAG, but my understanding is that I need an authorization from
the Steering Committee.  So when I get an okay, I will be glad to proceed. I
will wait for the estimates if you like, or I will go ahead and choose the
most cost effective way to publicize all the information in TAG.  However
you want to proceed is fine with me.

Mary
>

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