Re: [AGA-mcm] Advertising in TFH and selling a book

["Karen Randall" <krandall@rdrcpa.biz>]

One thing we have to be very careful about in the book store area is that we 
don't end up competing with the regular hobby sources.  In the past, we have 
only carried books in the book store that were hard to find elsewhere. 
(which is why we didn't carry Christel's book)  TFH books are available in 
every Petsmart.  Another problem is whether Diana is willing and has the 
space to take on more inventory.

Finally, while it's nice to hear that Phil liked another volume in this 
series, the TFH track record is pretty poor when it comes to accurate, 
useful information in books.  TFH also has a horrible reputation in the 
industry.

So I guess we'd need to have three different conversations.  First, whether 
we wanted to change the focus of the book store.  Second, whether Diana was 
willing, and if not, whether we had someone else who would take it on LONG 
TERM and RELIABLY, the way Diana has, and third, even if we we decided "yes" 
to both of those, whether we want to become bedfellows with TFH as our first 
step in expanding book store offerings.

Karen

----- Original Message ----- 
From: "Cheryl Rogers" <cheryl@rightstuffwebsites.com>
To: "AGA Advisory Committee" <aga-mcm@thekrib.com>
Sent: Thursday, March 10, 2005 8:50 AM
Subject: Re: [AGA-mcm] Advertising in TFH and selling a book


> Phil Edwards wrote:
> > Hey all,
> >
> > I just talked with TFH about advertising in their magazine.  Here's the 
> > scoop, all prices are for a full year/12 issues of color ads.  We would 
> > have to pay for the first ad up front and then will be invoiced for the 
> > others.  They're sending me a hard copy of any pertinant info, but I 
> > wanted to get the vitals out to chew on before that.
> >
> > 1C: $1441.57
> > 2/3C: $1092.60
> > 1/2C: $897.35
> > 1/3C: $872.42
> > 1/4:C: $855.80
>
> Thanks for the info, Phil. I think this helps us to decide not only 
> whether we want to advertise, but also to double-check our own rates for 
> TAG.
>
> > Also, they're coming out with the book "The Simple Guide to the Planted 
> > Aquarium".  I got the SGt Freshwater Aquarium for my wife and found it to 
> > be a very good book.  The SG to Marine and Ponds are equally good and I 
> > thought it might be a worthwhile thing to look into selling copies of 
> > ...Planted... in the bookstore.  We would pay 50% suggested retail price, 
> > $8.97 per copy, with no minimum order.
>
> Folks, if we could get them to send a review copy, who would do a book 
> review?
>
> I personally would love to have more action in the book dept.
>
> Cheryl
>
> > Jane Frame is the representative for this and can be reached at 
> > jframe@tfh.com to set up the financials and other details on this if 
> > we're interested.  FYI, the AGA did get mention in the book.
> >
> > I'm still trying to track down info on pond mags,
> > Phil
> _______________________________________________
> AGA-mcm mailing list
> AGA-mcm@thekrib.com
> http://lists.thekrib.com/mailman/listinfo/aga-mcm


_______________________________________________
AGA-mcm mailing list
AGA-mcm@thekrib.com
http://lists.thekrib.com/mailman/listinfo/aga-mcm