Karen Randall wrote:
Depends on how many more members it brought in.That's an unknown, though I think we have clearly shown that improving TAG as much as we have has increased our membership.
Yes, along with consistency of both TAG and renewal reminders. Homework: everybody go back and look at one of Mary's TAGs. It has a way of putting things in perspective.
Also, do we have vendors waiting to advertize but we just don't have room for them? If so, that would offset costs too.THAT hasn't happened yet. We haven't been turning ads away.<g>
No, BUT we could offer more tiers of advertising if we had larger page sizes. IOW, half-page ads and quarter-page ads are MUCH easier to deal with when we haqve a larger magazine to begin with. So the SAME advertisers MIGHT pay more and the larger format might be attractive to more advertisers. I know, I know, that's a lot of "mights."
If it was just a grand and putting in 4 pages; no problem we could afford that.OK, then let's START with that. And make a big deal about it so people notice and start to get excited that things ARE changing and getting better. "We hear you, and we've added more pages to TAG so that we can enlarge our photos."
We can do that immediately. In fact, there is a motion on the table.
So the question, in my mind, is how much do we want to sweat. Something has to get over the 800 wall! And I don't mind sweating, uh, spending money to get there. But if it doesn't pay off, if it turns us into the red, it could be hard to back away. How can we proofread when we are crying?In genreal, as the "old" BOD knows, I'm pretty conservative. But we decided to take a risk with TAG when we went to color... and in contrast that was a MUCH bigger leap. It was nervous-making for a while, but I don't think anyone would argue now that it was the right thing to do. Maybe it's time to take a risk again? Or do we want to wait a year or two?
Please don't forget that the printer suggested the format change as a way to SAVE us money. Not that we'd be spending less necessarily, but that we'd be getting more bang for our buck (pardon the expression). So maybe it's not as huge a risk as we think it is.
Cheryl _______________________________________________ AGA-mcm mailing list AGA-mcm@thekrib.com http://lists.thekrib.com/mailman/listinfo/aga-mcm