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Re: [AGA-mcm] Milwaukee walks from TAG
Ouch, Does this mean we need to rethink the decision
to expand the 4 pages?
Larry
--- "S. Hieber" <shieber@yahoo.com> wrote:
> Just got a call from Milwaukee who said they only
> agreed to
> 4 TAG ads (for 2004). First I heard of this, but the
> arrangement was verbal and arranged back in 2003, so
> I
> assume that *was* their understanding. Whether or
> not it
> was ours seems a little beside the point.
>
> Anyhow, they paid for TAG 18-1 which they view as an
> extra
> ad. So I told them we would call it even at that,
> not
> charge for 18-2, and take the ads out of future
> issues --
> until they're ready to come back. I couold have
> argued that
> when they saw the bill for 18-1 they should have
> realized
> that they needed to say something if they wanted to
> stop
> the ads. However, I felt like the long term
> relationship
> was worth more than the ad. There's not much point
> in
> arguing with a customer if we want to protect the
> long term
> relationship. Besides, they've been good to AGA.
>
> I am going to add a line to all invoices from now on
> that
> ad purchases are automatically renewed each quarter
> unless
> other arrangments are provided. Or proide a line
> that can
> be checked off saying "we wish to place no further
> ads."
>
> Mil's issue is that they have to spread or move
> their
> advertizing budget around in diff markets and can'y
> keep it
> in the same ones continously. That sounded like a
> possible
> door to picking them up again inthe future. If we
> can't woo
> them back soon, hopefully we can keep up a
> relationship and
> get them back eventually. I don't know if some kind
> of deal
> would make them change their minds -- I didn't try
> since
> that's not my skill area.
>
> I suppose this also means they are less likely to
> give
> support to a convention. Don't know but we aren't
> having
> one this year anyhow.
>
> [Sigh] That's $1,200 per year or 67 membership
> equivalents!
> I have to sign off now -- I'm going to cry.
>
> sh
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