Just got a call from Milwaukee who said they only
agreed to
4 TAG ads (for 2004). First I heard of this, but the
arrangement was verbal and arranged back in 2003, so
I
assume that *was* their understanding. Whether or
not it
was ours seems a little beside the point.
Anyhow, they paid for TAG 18-1 which they view as an
extra
ad. So I told them we would call it even at that,
not
charge for 18-2, and take the ads out of future
issues --
until they're ready to come back. I couold have
argued that
when they saw the bill for 18-1 they should have
realized
that they needed to say something if they wanted to
stop
the ads. However, I felt like the long term
relationship
was worth more than the ad. There's not much point
in
arguing with a customer if we want to protect the
long term
relationship. Besides, they've been good to AGA.
I am going to add a line to all invoices from now on
that
ad purchases are automatically renewed each quarter
unless
other arrangments are provided. Or proide a line
that can
be checked off saying "we wish to place no further
ads."
Mil's issue is that they have to spread or move
their
advertizing budget around in diff markets and can'y
keep it
in the same ones continously. That sounded like a
possible
door to picking them up again inthe future. If we
can't woo
them back soon, hopefully we can keep up a
relationship and
get them back eventually. I don't know if some kind
of deal
would make them change their minds -- I didn't try
since
that's not my skill area.
I suppose this also means they are less likely to
give
support to a convention. Don't know but we aren't
having
one this year anyhow.
[Sigh] That's $1,200 per year or 67 membership
equivalents!
I have to sign off now -- I'm going to cry.
sh
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