Re: [AGA-mcm] Milwaukee walks from TAG

["S. Hieber" <shieber@yahoo.com>]

Despite my sobbing, I don't think we need to go back.
Possbily, it might affect going further forward. Too soon
to tell since it's only midyear. Ignoring the paucity of
trend data, if we continue at the same rate of revenues as
we have so far the last 12-8 months, then we should be okay
and, in fact, can probably do the Big TAG -- as a service
to the hobby. If we finally push past 1,000 members along
the way, even better.

Right now we have enough assets to operate for a full year
without any revenues at all and it looks like we will be
stable at that level or better. I wouldn't mind cutting
that reserve in half if it meant we could grow one way or
another.

But it sure would be nice to pick up a couple more ads to
make up for the ones we've lost. We're getting down to a
hardcore few and I'd like to see some areas of growth, in
memberhips, business/vendor relationships, activites.


sh
--- Larry Lampert <l_lampert@yahoo.com> wrote:

> Ouch, Does this mean we need to rethink the decision
> to expand the 4 pages? 
> 
> 
> Larry
> 
> --- "S. Hieber" <shieber@yahoo.com> wrote:
> > Just got a call from Milwaukee who said they only
> > agreed to
> > 4 TAG ads (for 2004). First I heard of this, but the
> > arrangement was verbal and arranged back in 2003, so
> > I
> > assume that *was* their understanding. Whether or
> > not it
> > was ours seems a little beside the point. 
> > 
> > Anyhow, they paid for TAG 18-1 which they view as an
> > extra
> > ad. So I told them we would call it even at that,
> > not
> > charge for 18-2, and take the ads out of future
> > issues --
> > until they're ready to come back. I couold have
> > argued that
> > when they saw the bill for 18-1 they should have
> > realized
> > that they needed to say something if they wanted to
> > stop
> > the ads. However, I felt like the long term
> > relationship
> > was worth more than the ad. There's not much point
> > in
> > arguing with a customer if we want to protect the
> > long term
> > relationship. Besides, they've been good to AGA. 
> > 
> > I am going to add a line to all invoices from now on
> > that
> > ad purchases are automatically renewed each quarter
> > unless
> > other arrangments are provided.  Or proide a line
> > that can
> > be checked off saying "we wish to place no further
> > ads."
> > 
> > Mil's issue is that they have to spread or move
> > their
> > advertizing budget around in diff markets and can'y
> > keep it
> > in the same ones continously. That sounded like a
> > possible
> > door to picking them up again inthe future. If we
> > can't woo
> > them back soon, hopefully we can keep up a
> > relationship and
> > get them back eventually. I don't know if some kind
> > of deal
> > would make them change their minds -- I didn't try
> > since
> > that's not my skill area. 
> > 
> > I suppose this also means they are less likely to
> > give
> > support to a convention. Don't know but we aren't
> > having
> > one this year anyhow.
> > 
> > [Sigh] That's $1,200 per year or 67 membership
> > equivalents!
> >  I have to sign off now -- I'm going to cry.
> > 
> > sh
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> > 
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