Just got a call from Milwaukee who said they only agreed to
4 TAG ads (for 2004). First I heard of this, but the
arrangement was verbal and arranged back in 2003, so I
assume that *was* their understanding. Whether or not it
was ours seems a little beside the point.
Anyhow, they paid for TAG 18-1 which they view as an extra
ad. So I told them we would call it even at that, not
charge for 18-2, and take the ads out of future issues --
until they're ready to come back. I couold have argued that
when they saw the bill for 18-1 they should have realized
that they needed to say something if they wanted to stop
the ads. However, I felt like the long term relationship
was worth more than the ad. There's not much point in
arguing with a customer if we want to protect the long term
relationship. Besides, they've been good to AGA.
I am going to add a line to all invoices from now on that
ad purchases are automatically renewed each quarter unless
other arrangments are provided. Or proide a line that can
be checked off saying "we wish to place no further ads."
Mil's issue is that they have to spread or move their
advertizing budget around in diff markets and can'y keep it
in the same ones continously. That sounded like a possible
door to picking them up again inthe future. If we can't woo
them back soon, hopefully we can keep up a relationship and
get them back eventually. I don't know if some kind of deal
would make them change their minds -- I didn't try since
that's not my skill area.
I suppose this also means they are less likely to give
support to a convention. Don't know but we aren't having
one this year anyhow.
[Sigh] That's $1,200 per year or 67 membership equivalents!
I have to sign off now -- I'm going to cry.
sh
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