RE: [AGA-mcm] [APD] Re: Kasselmann's Book (fwd)

["S. Hieber" <shieber@yahoo.com>]

Pardon my dark cloud, but. . .

If you guys have been watching APD, the book biz is pretty
cut-throat. Yes, we did really well on our little
autographed copy venture but we were cross marketing with
the convention *and* we had a better price than most others
could have offered at the time. So that the venture could
lose serious money.

Perhaps more importantly, the motivation to sell the
autographed books back in 2003 was to attract
conventioneers. It didn't work out; we didn't attract more
conventioneers and instead we made some money on the books
due to lower than expected shipping costs -- but our
reaason for selling them was the a convention angle -- to
bring more folks into that fold.

I think we could sell these books now only if we, as a
non-prof, undersell viable for-prof offerings. Bbut with no
more reason than what?  to sell books? increase convention
attendance? help AGA fill a role that not being filled? I'm
not sure that this particular book-selling would fit well
within our mission and I think it needs to if we're going
to directly compete with commericial enterprises.


Otherwise, let the for-profs do their thing -- it doesn't
souond like the available english texts will be hard to
get.

As for the German texts. Worth investigating but the cost
can be high -- too high to make this a practical endeavor
for an item with relatively low demand. Mind you, if the
demand were higher, Krieger or someone would be publishing
the english.

Or so it seems to me.

sh
--- Phil Edwards <biotypical@hotmail.com> wrote:

> That's a great idea!  I was talking with Nate Freedenberg
> last night and he 
> also mentioned that he'd pay a good price for an
> autographed copy of 
> Christel's new book.  Is that something we could
> accomplish without too much 
> hassle?
> 
> Regards,
> Phil
> 
> >From: Erik Olson <erik@thekrib.com>
> >Reply-To: AGA Advisory Committee <aga-mcm@thekrib.com>
> >To: aga-mcm@thekrib.com
> >Subject: [AGA-mcm] [APD] Re: Kasselmann's Book (fwd)
> >Date: Tue, 2 Aug 2005 08:59:13 -0700 (PDT)
> >
> >Maybe this is an opportunity for the AGA... if there is
> no english version 
> >of the Echinodorus book planned, we could have someone
> translate it into 
> >German, and sell the translation along with the german
> edition...
> >
> >--
> >Erik Olson
> >erik at thekrib dot com
> >
> >---------- Forwarded message ----------
> >Date: Tue, 2 Aug 2005 10:34:20 -0400
> >From: JAMES PURCHASE <jppurchase@rogers.com>
> >Reply-To: aquatic plants digest
> <aquatic-plants@actwin.com>
> >To: aquatic plants digest <aquatic-plants@actwin.com>
> >Subject: [APD] Re: Kasselmann's Book
> >
> >To: Anyone who cares to read...
> >
> >I've ordered Kasselmann's new book, and am looking
> forward to reading it. 
> >However, she also has a book devoted to Echinodorus (so
> far, only available 
> >in German) that I would give my eye-teeth for in
> English. If anyone has any 
> >contact with Christel, please encourage her to have it
> translated into 
> >English (Karen, are your online?)
> >
> >James Purchase
> >Toronto
> >
> >
> >
> >
> >_______________________________________________
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> >http://www.actwin.com/mailman/listinfo/aquatic-plants
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> 
> 
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> 


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The AGA's 6th Annual International Aquascaping Contest is open.

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