A half a thought

["S. Hieber" <shieber@yahoo.com>]

I'm not recommending an new discount amount -- don't know
enough of the numbers to know what works. But. . . 

It could be prudent to give the things away -- bear with
me, I'm just trying to make a point, not give the store
away.  If a high percentage of the membership tends to
renew 2 or 3 times (renew once for 2 or 3 years), and it's
just a question of getting them to sign up the first time,
then a free first year could make sense. Forego $10 that
you wouldn't have gotten anyhow because they weren't yet
induced to join, and gain long term $20 -$30. If most don't
go for 2nd and 3rd years, then it all depends on what you
can get that first year, right?  but then, we have some
other kind of problem if they don't come back, don't we?

We might not be making the most of what we've got to work
with or what we can get.

sh



=====
S. Hieber

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