Re: GWAPA Proposal -- AGA2K4 -- 1-4-2004 (fwd)

["Karen Randall" <krandall@rdrcpa.biz>]

They can definitely have space in each TAG, but two whole pages is too much
for us to give up, and the center spread is ONLY available if a advertiser
doesn't pay for it.  There is no real reason to to use the center spread
anyway.  Amprint has always done an excellent job matching pages, hopefully
the new printer will do as well.

More importantly, though, I think we would be doing a disservice to our
members by dedicating that many pages to advertising instead of content.  I
think we had very nice one-page ads for the Dallas convention, and don't see
the need to extend it to two.  As exciting as the convention is, the fact
remains that the majority of our members cannot or will not attend for one
reason or another.  TAG has a job to do meeting their needs in other ways.

I do think it makes perfect sense to see what the additional cost would be
to print fliers to be included in the envelope with TAG.  These could
contain as much information as the committee wanted, and not interfere with
editorial content.  It would also be a way of getting a registration form in
there without asking people to tear pages out of their magazine.  I think
it's up to the BOD whether AGA would want to absorb the extra cost for this
in terms of printing and mailing costs, (considering that our TAG costs are
going down considerably) or whether they want the convention to pay the
difference.  I just want to make sure that this doesn't become part of the
"regular" TAG budget.  I don't think that would be fair to the 700-odd
members who don't participate in the conference.

Karen

----- Original Message ----- 
From: "S. Hieber" <shieber@yahoo.com>
To: <aga-sc@thekrib.com>
Sent: Tuesday, January 06, 2004 2:07 PM
Subject: Re: GWAPA Proposal -- AGA2K4 -- 1-4-2004 (fwd)


> They'll probably like to get something in each TAG before
> the convention -- if not pages, then an insert?  The
> thinking is that it will be cheaper than separate mailings.
>
>
> They know the Jan-Mar issue has gone to bed.
>
>
> sh
> --- Karen Randall <krandall@rdrcpa.biz> wrote:
> >
> > Cheryl wrote:
> >
> >
> > > It was mentioned in the "final" proposal. I assume that
> > as soon as we
> > > "accept" the propsal, then you can tell them when we
> > expect materials.
> > > I also assume that they meant a future TAG, 17-1.
> >
> > I would HOPE they mean TAG 17-2.  TAG 17-1 is about on
> > your doorstep, and I
> > doubt we have room for a 2 page spread for the
> > convention... particularly
> > without any details settled.  We can't wait for it
> > either.  I think it makes
> > a huge amount of sense to announce the convention, and
> > say "watch this
> > space", but the timing would be better in TAG 17-2 for
> > all perspectives.
> >
> > Karen
> >
> >
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>
> =====
> S. Hieber
>
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