Re: GWAPA Proposal -- AGA2K4 -- 1-4-2004 (fwd)

[Kathy Olson <kathy@thekrib.com>]

I think there needs to be a mailer, and that it should be covered by the 
convention group. Isn't that what Dallas did?  I seem to remember Cheryl 
saying it was about $200.

I agree with the one page ad, not center...we already have too many pages 
going to ADA but at this point I don't think we can change that without 
ill will, and I think the Amano article is cool.

Kathy



On Tue, 6 Jan 2004, Karen Randall wrote:

> 
> 
> > They are planning on no mailers except what they can get in
> > TAG. Why pay postage twice is the thinking.
> 
> Well, I don't know if that is good reasoning.
> 
> 1. You need to give people a LOT of information, and not everyone has
> Internet access to get to the web site.  While there's no problem running an
> ad in TAG, as I said, I don't think we can afford dilute TAG by too many
> pages.  We barely have enough as it is.  People expect content in TAG.
> 
> 2. Timing of TAG is not optimal for the convention.  The next issue should
> go out mid-February, assuming we stay on schedule with the change in
> printers.  That one we will only (if we're lucky) get an announcement into.
> 17-2 would be due out mid-May, and 17-3, mid-Aug.  I'm guessing you'd get
> the best response from a mid September mailing.
> 
> 3. There will be many people who flip through TAG and put it aside without
> even noticing a convention ad.  If it goes out separate, they will KNOW it's
> something different and important.  I know EVERYONE in NEC is waiting for
> their convention registration flier to arrive in the mail in late January.
> 
> > How much do inserts/stuffers cost?
> 
> Heck, I don't know what TAG is going to cost us at this point, or even the
> name of the printer.  I don't think Cheryl has nailed down a mailing company
> yet either. I don't think either of us had any idea that any convention
> decisions hung on our printer decisions... The two were totally separate
> last year.
> 
> Someone will have to find out:
> 
> 1. Whether this printer does that type of stuff and can do it cost
> effectively
> 
> 2. Whether the mailing center (when identified) will insert fliers (I
> suspect they will)
> 
> 3. How much it will cost to get them to do this
> 
> 4. How much extra postage we need to pay
> 
> It seems to me, that AGA shouldn't carry the burden of these costs alone,
> but that it should be part of the convention budget. (which, I think, was
> Cheryl's point from the start)
> 
> Karen
> 
> 
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