Re: GWAPA Proposal -- AGA2K4 -- 1-4-2004 (fwd)

["S. Hieber" <shieber@yahoo.com>]

If we want them to do a mailer, then we have to tell them
to rework the budget.

If they can have one page of space in two issues -- or some
other amount of space. They'll have to factor that into the
budget also.

The first next TAG would be going out well ahead of when a
mailer would go out. They'll need to hit with other items
first, such as email lists. I think the tactic last year to
do lots of awareness then do a big hit well into the
convention season with a mailer was a good one. Not only
repitition but diversity of media counts with advertising
or so said the marketers in Dallas.

As for finding out how it might cost to do stuffers, that's
GWAPA's job to price out estimates, no? We can get an
actual quote if we agree to do it and when the time is
right but for now, it's estiamtion time and that's part of
what they're biting off. Or so it seems to me.

I'm sure the mailer company, whoever it is will stuff for a
price. I doubt that a page or two will add anything to
postage--USPS measures in ounces don't they? I don't think
they assumed AGA would eat extra postage but that there
wouldn't be any extra postage.


sh
--- Karen Randall <krandall@rdrcpa.biz> wrote:
> 
> 
> > They are planning on no mailers except what they can
> get in
> > TAG. Why pay postage twice is the thinking.
> 
> Well, I don't know if that is good reasoning.
> 
> 1. You need to give people a LOT of information, and not
> everyone has
> Internet access to get to the web site.  While there's no
> problem running an
> ad in TAG, as I said, I don't think we can afford dilute
> TAG by too many
> pages.  We barely have enough as it is.  People expect
> content in TAG.
> 
> 2. Timing of TAG is not optimal for the convention.  The
> next issue should
> go out mid-February, assuming we stay on schedule with
> the change in
> printers.  That one we will only (if we're lucky) get an
> announcement into.
> 17-2 would be due out mid-May, and 17-3, mid-Aug.  I'm
> guessing you'd get
> the best response from a mid September mailing.
> 
> 3. There will be many people who flip through TAG and put
> it aside without
> even noticing a convention ad.  If it goes out separate,
> they will KNOW it's
> something different and important.  I know EVERYONE in
> NEC is waiting for
> their convention registration flier to arrive in the mail
> in late January.
> 
> > How much do inserts/stuffers cost?
> 
> Heck, I don't know what TAG is going to cost us at this
> point, or even the
> name of the printer.  I don't think Cheryl has nailed
> down a mailing company
> yet either. I don't think either of us had any idea that
> any convention
> decisions hung on our printer decisions... The two were
> totally separate
> last year.
> 
> Someone will have to find out:
> 
> 1. Whether this printer does that type of stuff and can
> do it cost
> effectively
> 
> 2. Whether the mailing center (when identified) will
> insert fliers (I
> suspect they will)
> 
> 3. How much it will cost to get them to do this
> 
> 4. How much extra postage we need to pay
> 
> It seems to me, that AGA shouldn't carry the burden of
> these costs alone,
> but that it should be part of the convention budget.
> (which, I think, was
> Cheryl's point from the start)
> 


=====
S. Hieber

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