Attached is the long version, with specific details, to read at your leisure, but please do read it.
Here is the short version: I am making separate five separate motions for initiatives 2A&B - 5. Initiative #1 has already been implemented and was trivial enough not to require a formal vote.
1. Starting April 1st, I will initiate a continuing series of timely announcements to the AGA-member or –announce list. The next announcement will be 2A.
2. Encourage individuals to recruit new members. Emphasis will be on encouraging members to help the AGA, but with perks.
A. Membership DriveFrom May 1st - August 31, 2004, for every new member who cites a current member’s name and location in the “more info” field of the online or mail-in application, AGA will extend the current member’s membership by one issue.
B. Permanent Offer of Membership IncentiveIf a current AGA member hosts an open house or a local club meeting, AGA will send promotional materials and sample back issues as give-aways. If at least four people sign up, the current member gets a free t-shirt.
3. Group DiscountsAs immediately as possible, implement a provision for Group Discounts. This is a simple group discount policy for anyone who wants more than 1 issue of TAG sent to the same address.
4. Premium Club Program (or whatever—needs a snazzier name) For a $200 annual fee, a Premium Club will receive the many great benefits. 5. Pet Store IncentivesThis was David Lass’s idea: that for every four (this # was my idea) members a store brings in, the store would get one free membership to give to its employees or whatever.
Many thanks to Neil and Phil, and for Scott's, Larry's, and Tim's input. Cheryl -- Cheryl Rogers, Membership Aquatic Gardeners Association http://www.aquatic-gardeners.org
Attachment:
Membership Goals & Ideas.doc
Description: MS-Word document