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Re: [AGA SC] Membership Drive and Robert H



I wasn't thinking about the layout issues, just that 50 was
realistic enough to be a strong enticement.

So throwing that into the considerations, and tossing out
the 1/4 page offer -- which even furhter limits the upside
cost to us by limiting just how many can reach the goal --
given that, I think this is a sensible deal, 1/2 page, and
double full page for the big ponderosa of 200 *new*
members.

It might make sense to offer the same to, say, Art Giacosa
and some of the others.

Even if they only directly bring in 5 members each, they
will have spread the word to many many more, and that, in
the long run, is good for our community standing and
membership potential.

sh
--- Karen Randall <krandall@rdrcpa.biz> wrote:
> Quarter page ads are hard to work with, but half page is
> no problem.  What
> about, 1/2 page ad for the first hundred, and give him a
> real enticement of
> a full page ad in two issues of our choosing within a one
> year period if he
> can actually pull in 200 new members.  I'd be willing to
> give that same
> incentive to any commercial entity actually.  If we get
> that many more
> members, we can afford to add pages from time to time to
> make up for more
> ads!
> 
> Karen
> 
> ----- Original Message ----- 
> From: "S. Hieber" <shieber@yahoo.com>
> To: <aga-sc@thekrib.com>
> Sent: Wednesday, May 19, 2004 12:42 PM
> Subject: Re: [AGA SC] Membership Drive and Robert H
> 
> 
> > Well, if now is when his heart is pumping for AGA,
> let's
> > give him the boost now and offer to send him the first
> 25
> > copies with the assumption he'll snare that many new
> > members and offer him a one-time full-page TAG ad if he
> > makes 200 or 1/2 ad if he makes between 100-200. The
> lower
> > goal might be a better enticement because is more
> likely to
> > be acheivable -- in fct a 1/4 page for 50 might be
> worth
> > considering.
> >
> > ONthe large end, 200 is a more or less magic number
> since
> > it would put us at 1,000, more or less. The ad wouldn't
> > bring as much business, perhaps, as some of the broader
> > media he uses, but it would certainly so entente.
> >
> > Oh, and remember, the 1,000th customer gets, uh, I
> forget
> > upon what we finally agreed, but one several nice
> things.
> >
> > sh
> > --- Erik Olson <erik@thekrib.com> wrote:
> > > I agree 100% with Karen and Scott.  Back issues are
> > > essentially taking up
> > > space at the moment.  I would be happy to send him
> the
> > > first 25 even.  If
> > > he got us 200 members, then 200 back issues would be
> an
> > > incredibly small
> > > price to pay.  Frankly, if he hit the 200 mark, I'd
> be
> > > all up for giving
> > > him a 1-time free ad.   I am skeptical he will be
> able to
> > > get 200, but I'd
> > > bet he could bring in 25 or 50 without too much
> trouble.
> >
> >
> > =====
> > -  -   -   -   -   -   -   -
> > She Wrote the book on low maintenance aquatic
> gardening!
> > Diana Walstad, author of _Ecology of the Planted
> Aquarium_
> > Meet her at  - The Fifth AGA Annual Convention
> > Details & Registration at www.aquatic-gardeners.org &
> www.gwapa.org
> >
> >
> >
> >
> > __________________________________
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> 
> 
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> 


=====
-  -   -   -   -   -   -   -
She Wrote the book on low maintenance aquatic gardening!
Diana Walstad, author of _Ecology of the Planted Aquarium_
Meet her at  - The Fifth AGA Annual Convention
Details & Registration at www.aquatic-gardeners.org & www.gwapa.org


        
                
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