Re: [AGA SC] Membership Drive and Robert H

["S. Hieber" <shieber@yahoo.com>]

--- Cheryl Rogers <cheryl@wilstream.com> wrote:

> I didn't mean to poo-poo your brainstorming. I was just
> trying to separate 
> what Robert is asking now for versus what we could offer
> to businesses as 
> incentives in the future.


We're getting a whole new set of political appointees at
the top of the organization where I work plus, as
coincidental as it might sound, going through a cost
cutting that will mean hundreds of layoffs. So I'm used to
a lot of poo-poo these days ;-) . 

Anyway, the existing membership drive programs
notwithstanding, I don't see why we couldn't do the "new"
thing now rather than in the future.

> "If you give us 25 new members in a given calendar year,
> we will give you a 
> free one-page ad in TAG the following year. As a bonus
> and good faith 
> gesture, we will give you up-front 25 back issues and 25
> AGA flyers for 
> distribution. PLUS you get a free AGA t-shirt for
> yourself."
> 
> Something like that?

Oh yes, very good. I think Karen and I were talking more
like 100 new members for a page and 2 ads for 200. However,
on a return-cost basis, an ad for 25 new members might be
sensible. My concern is that, if the threshold is too high,
it might not seem realistic and therefore it will be
ineffective "bait." 25 sounds doable, 100 seems very
difficult, and 200, well, I have doubts -- as the
membership size grows, it will get increasingly harder to
increase *plus* we will be getting new members through
normal means and the existing membership drive. 

Otoh, if the threshold is not sufficiently high, we might
be giving away too much to too many. Which I think was part
of Erik's concern.

sh

=====
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She Wrote the book on low maintenance aquatic gardening!
Diana Walstad, author of _Ecology of the Planted Aquarium_
Meet her at  - The Fifth AGA Annual Convention
Details & Registration at www.aquatic-gardeners.org & www.gwapa.org


        
                
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