Re: [AGA-sc] [Fwd: AGA/sfbaaps cooperation]

[Kathy Olson <kathy@thekrib.com>]

On Sun, 29 Aug 2004, S. Hieber wrote:

> I don't disagree with any of your points generally. But I
> have a couple of concerns. Frist, if we have some idea that
> we will have more than just SFBAAPS, that we will get many
> or at least several premies, then that is a diff situatiion
> than if we only get one or two. It should be enough to page
> for a sheet (4 pages). I say this only because we don't
> know how much peripheral impact there will be. By
> peripheral impact I mean, adding lots of membership and
> involvement bringing in even more members by word of mouth.


Scott,

I look at the whole premier membership thing...and calculate that they are 
getting 10 memberships for $100, where normally the individuals would pay 
$200 for that.  So that is $100 off.  This is money that normal goes 
towards production of TAG.  So potentially we are losing $100 in revenue 
that would go to TAG production/AGA business.

In addition to this, they would be taking up page space that could be used 
for advertisers, or cool articles (that keep people signed up), then they 
are also getting back issues, worth some unknown value, and then they are 
also getting a convention DVD, which has some production/material cost as 
well.

Soooooo, I don't think the money from premier memberships would pay for 
extra pages, in a way the AGA will be loosing existing money that is used 
in the the production of TAG.

Now I think the thought is hopefully we are getting people we wouldn't 
reach otherwise, and perhaps get new members.

But seeing this, I am not so sure.

I am Okay going along with it, but I really don't thing Premier 
memberships will bring in extra revenue for new pages in TAG, and I hope 
they don't create too much of a loss from the existing money coming into 
support tag.

Kathy
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