:"> Excuse me while I wipe the egg from my face, which is kind of difficult because I have to work around the foot in my mouth. Yes! That's absolutely correct! I should have included the TAG Ad revs the direct revs for TAG. Currently, that works out to $3.66 per 4 copies (equating to an annualized membership) or about $0.91 per copy. Incorporating Cheryl's correction re revenues, a local membership yields about 50 cents per year. Revised spreadsheet attached. I would not recommend raising the local membership fees. At this point I would recommend pricing as shown under "Alternative Proposed Pricing" in the spreadsheet. And maybe also lower the mailing surcharge on the 6+4 to, say, $10. sh ----- Original Message ---- From: Cheryl Rogers <cheryl@wilstream.com> To: Aquatic Gardeners Association Board <aga-sc@thekrib.com> Sent: Monday, May 29, 2006 9:29:13 AM Subject: Re: [AGA-sc] Foreign vs US Memberships -- 2nd Draft waitaminutewaitaminutewaitaminute. The reason we started accepting advertising was so that we could produce TAG in color without raising membership dues. Now we have discovered that the membership dues *almost* covers TAG production, without considering the advertising? I think TAG should be paying its own way, but that includes revenues from advertising also.
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TAG costs & pricing-revision 3.xls
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