Re: [AGA-sc] [Fwd: RE: The Aquatic Gardener ad submission deadline]

[Erik Olson <erik@thekrib.com>]

On Fri, 2 Jun 2006, Cheryl Rogers wrote:

> Didn't Erica somebody volunteer for this?

Hm, yes, seem to recall that.  I put her in contact with you for the list, 
perhaps? :)  Now I'll have to go back and check my old e-mail.

> However, I have been feeling the need to formally contact vendors again
> regarding TAG advertising. Do we coordinate or hit them twice? While it
> would be cheaper to coordinate, I think we should hit them twice from
> different "departments." Otherwise we give them the option of thinking
> it's an either/or situation when actually they can support both TAG and
> the convention/contest.

I dunno about that... I find it's probably easier to explain both 
situations at the same time.  I mean, we had the same issue with the 
contest/convention.  Didn't want to hit them twice there either because 
some places had limited PR budget and felt we were double-dipping.

So I would think a prospective contact would be asking for any of the 
following:

   1. TAG ad revenue (the most helpful to us, also most costly)
   2. Monetary sponsorship (contest or convention)
        What are the categories?  How much?  How much for a comp reg?
   3. Vendor tables at convention
        How much?  Includes comp reg?
   4. Auction donations?


> Hey! How about we work them a deal that if they buy a table at the
> convention they get a 10% discount on a yearly TAG ad?

Seems OK by me if we don't end up losing money...  remember though that 
theoretically for that $120 table, half the money goes to SFBAAPS (ho ho 
ho), so it's not really a wash for giving them 10% off.

   - Erik

-- 
Erik Olson
erik at thekrib dot com
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