Re: [AGA-sc] [Fwd: RE: The Aquatic Gardener ad submission deadline]

["Karen Randall" <krandall@rdrcpa.biz>]

I'd kind of rather offer them a FREE table at the convention for a year of 
advertising.  Our vendor area will look more attractive to OTHER vendors if 
it is seen as a busyling place where they are likely to get their products 
noticed.  Our TAG advertisers are already our biggest suporters.

Karen

Karen

----- Original Message ----- 
From: "Erik Olson" <erik@thekrib.com>
To: "Aquatic Gardeners Association Board" <aga-sc@thekrib.com>
Sent: Friday, June 02, 2006 11:35 PM
Subject: Re: [AGA-sc] [Fwd: RE: The Aquatic Gardener ad submission deadline]


> On Fri, 2 Jun 2006, Cheryl Rogers wrote:
>
>> Didn't Erica somebody volunteer for this?
>
> Hm, yes, seem to recall that.  I put her in contact with you for the list,
> perhaps? :)  Now I'll have to go back and check my old e-mail.
>
>> However, I have been feeling the need to formally contact vendors again
>> regarding TAG advertising. Do we coordinate or hit them twice? While it
>> would be cheaper to coordinate, I think we should hit them twice from
>> different "departments." Otherwise we give them the option of thinking
>> it's an either/or situation when actually they can support both TAG and
>> the convention/contest.
>
> I dunno about that... I find it's probably easier to explain both
> situations at the same time.  I mean, we had the same issue with the
> contest/convention.  Didn't want to hit them twice there either because
> some places had limited PR budget and felt we were double-dipping.
>
> So I would think a prospective contact would be asking for any of the
> following:
>
>   1. TAG ad revenue (the most helpful to us, also most costly)
>   2. Monetary sponsorship (contest or convention)
>  What are the categories?  How much?  How much for a comp reg?
>   3. Vendor tables at convention
>  How much?  Includes comp reg?
>   4. Auction donations?
>
>
>> Hey! How about we work them a deal that if they buy a table at the
>> convention they get a 10% discount on a yearly TAG ad?
>
> Seems OK by me if we don't end up losing money...  remember though that
> theoretically for that $120 table, half the money goes to SFBAAPS (ho ho
> ho), so it's not really a wash for giving them 10% off.
>
>   - Erik
>
> -- 
> Erik Olson
> erik at thekrib dot com
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