Re: [AGA-sc] [Fwd: RE: The Aquatic Gardener ad submission deadline]

[Erik Olson <erik@thekrib.com>]

OK, that sounds great!  Let's figure out the specifics, get our story 
straight, and then we can reply to folks like Gary and Ray, and it doesn't 
matter how we divvy the jobs up.

I'll just throw some numbers out:

* Vendor table $250, includes 2 convention regs (but not banquet or FT)

* Free vendor table for full-page TAG advertisers (incl the regs, but
   again, no FT)

* Contest category sponsors $50 per category, $75 for best of show
   Will be announced at convention, and promoted on website just like this
   year

What do you think sirs?

   - Erik

On Sat, 3 Jun 2006, Karen Randall wrote:

> I'd kind of rather offer them a FREE table at the convention for a year of
> advertising.  Our vendor area will look more attractive to OTHER vendors if
> it is seen as a busyling place where they are likely to get their products
> noticed.  Our TAG advertisers are already our biggest suporters.
>
> Karen
>
> Karen
>
> ----- Original Message -----
> From: "Erik Olson" <erik@thekrib.com>
> To: "Aquatic Gardeners Association Board" <aga-sc@thekrib.com>
> Sent: Friday, June 02, 2006 11:35 PM
> Subject: Re: [AGA-sc] [Fwd: RE: The Aquatic Gardener ad submission deadline]
>
>
>> On Fri, 2 Jun 2006, Cheryl Rogers wrote:
>>
>>> Didn't Erica somebody volunteer for this?
>>
>> Hm, yes, seem to recall that.  I put her in contact with you for the list,
>> perhaps? :)  Now I'll have to go back and check my old e-mail.
>>
>>> However, I have been feeling the need to formally contact vendors again
>>> regarding TAG advertising. Do we coordinate or hit them twice? While it
>>> would be cheaper to coordinate, I think we should hit them twice from
>>> different "departments." Otherwise we give them the option of thinking
>>> it's an either/or situation when actually they can support both TAG and
>>> the convention/contest.
>>
>> I dunno about that... I find it's probably easier to explain both
>> situations at the same time.  I mean, we had the same issue with the
>> contest/convention.  Didn't want to hit them twice there either because
>> some places had limited PR budget and felt we were double-dipping.
>>
>> So I would think a prospective contact would be asking for any of the
>> following:
>>
>>   1. TAG ad revenue (the most helpful to us, also most costly)
>>   2. Monetary sponsorship (contest or convention)
>>  What are the categories?  How much?  How much for a comp reg?
>>   3. Vendor tables at convention
>>  How much?  Includes comp reg?
>>   4. Auction donations?
>>
>>
>>> Hey! How about we work them a deal that if they buy a table at the
>>> convention they get a 10% discount on a yearly TAG ad?
>>
>> Seems OK by me if we don't end up losing money...  remember though that
>> theoretically for that $120 table, half the money goes to SFBAAPS (ho ho
>> ho), so it's not really a wash for giving them 10% off.
>>
>>   - Erik
>>
>> --
>> Erik Olson
>> erik at thekrib dot com
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>
>
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-- 
Erik Olson
erik at thekrib dot com
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