Re: [AGA-sc] [Fwd: RE: The Aquatic Gardener ad submission deadline]

[Erik Olson <erik@thekrib.com>]

On Sat, 3 Jun 2006, Larry Lampert wrote:

> OK, if we do this then what do we charge Seachem who
> is sending a speaker? $649 for what will amount to
> just the hospitality naming rights? They are already a
> full page TAG advertiser. I am not sure this works but
> I will go with it if you guys think we should.

We'll give Seachem a table for free, right?  Seachem has been very happy 
to donate money -- they sponsored 80% of the contest last year for 
instance.

> Also make it we need to make it CRYSTAL CLEAR to Gary
> that he gets two registrations free but NO FT OR
> BANQUET. I have had this problem with him before.

Good to know this.


> I don't think we can afford Ray. We can't shell out
> the cash just to hopefully recoup it in auction
> proceeds. Rays stuff is mainly for the fish folks and
> since most people will be flying they won't be bidding
> on the big stuff.

I was really thinking this myself.  Now I just have to find a way to 
explain that if/when he asks.

> To be honest at this point, I really am not concerned
> about the vendor room. It is a "nice to have" but not
> a prerequisite for a good convention experience. If
> the vendor room does not pay for itself then it is IMO
> just another thing for us to worry about.

Good insight.  However, we still need to contact folks about auction 
donations.

> Seachem - I will call Greg next week to confirm him or
> his research director and get their bios.

Thanks!

> A question; Should these discussions be on MCM or
> should they be Board only (SC)?

I don't see much point about putting them on MCM, unfortunately. 
Probably would just annoy Skidmore that we're planning behind SFBAAPS' 
back, and would make Phil feel guilty about bailing.  I can't think of 
anyone else on that list who would be able to contribute.  But I'd like to 
eventually move it back to conheads, but I frankly don't feel comfortable 
talking openly about stuff like Ray there.

   - Erik

>
>
> Larry
> --- Erik Olson <erik@thekrib.com> wrote:
>
>> OK, that sounds great!  Let's figure out the
>> specifics, get our story
>> straight, and then we can reply to folks like Gary
>> and Ray, and it doesn't
>> matter how we divvy the jobs up.
>>
>> I'll just throw some numbers out:
>>
>> * Vendor table $250, includes 2 convention regs (but
>> not banquet or FT)
>>
>> * Free vendor table for full-page TAG advertisers
>> (incl the regs, but
>>    again, no FT)
>>
>> * Contest category sponsors $50 per category, $75
>> for best of show
>>    Will be announced at convention, and promoted on
>> website just like this
>>    year
>>
>> What do you think sirs?
>>
>>    - Erik
>>
>> On Sat, 3 Jun 2006, Karen Randall wrote:
>>
>>> I'd kind of rather offer them a FREE table at the
>> convention for a year of
>>> advertising.  Our vendor area will look more
>> attractive to OTHER vendors if
>>> it is seen as a busyling place where they are
>> likely to get their products
>>> noticed.  Our TAG advertisers are already our
>> biggest suporters.
>>>
>>> Karen
>>>
>>> Karen
>>>
>>> ----- Original Message -----
>>> From: "Erik Olson" <erik@thekrib.com>
>>> To: "Aquatic Gardeners Association Board"
>> <aga-sc@thekrib.com>
>>> Sent: Friday, June 02, 2006 11:35 PM
>>> Subject: Re: [AGA-sc] [Fwd: RE: The Aquatic
>> Gardener ad submission deadline]
>>>
>>>
>>>> On Fri, 2 Jun 2006, Cheryl Rogers wrote:
>>>>
>>>>> Didn't Erica somebody volunteer for this?
>>>>
>>>> Hm, yes, seem to recall that.  I put her in
>> contact with you for the list,
>>>> perhaps? :)  Now I'll have to go back and check
>> my old e-mail.
>>>>
>>>>> However, I have been feeling the need to
>> formally contact vendors again
>>>>> regarding TAG advertising. Do we coordinate or
>> hit them twice? While it
>>>>> would be cheaper to coordinate, I think we
>> should hit them twice from
>>>>> different "departments." Otherwise we give them
>> the option of thinking
>>>>> it's an either/or situation when actually they
>> can support both TAG and
>>>>> the convention/contest.
>>>>
>>>> I dunno about that... I find it's probably easier
>> to explain both
>>>> situations at the same time.  I mean, we had the
>> same issue with the
>>>> contest/convention.  Didn't want to hit them
>> twice there either because
>>>> some places had limited PR budget and felt we
>> were double-dipping.
>>>>
>>>> So I would think a prospective contact would be
>> asking for any of the
>>>> following:
>>>>
>>>>   1. TAG ad revenue (the most helpful to us, also
>> most costly)
>>>>   2. Monetary sponsorship (contest or convention)
>>>>  What are the categories?  How much?  How much
>> for a comp reg?
>>>>   3. Vendor tables at convention
>>>>  How much?  Includes comp reg?
>>>>   4. Auction donations?
>>>>
>>>>
>>>>> Hey! How about we work them a deal that if they
>> buy a table at the
>>>>> convention they get a 10% discount on a yearly
>> TAG ad?
>>>>
>>>> Seems OK by me if we don't end up losing money...
>>  remember though that
>>>> theoretically for that $120 table, half the money
>> goes to SFBAAPS (ho ho
>>>> ho), so it's not really a wash for giving them
>> 10% off.
>>>>
>>>>   - Erik
>>>>
>>>> --
>>>> Erik Olson
>>>> erik at thekrib dot com
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>>>
>>>
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>>
>> --
>> Erik Olson
>> erik at thekrib dot com
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-- 
Erik Olson
erik at thekrib dot com
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