Re: [AGA-sc] [Fwd: no room for anymore TAGs]

["Karen Randall" <krandall@rdrcpa.biz>]

Yeah, like after all the work we've put into making TAG the great magazine 
it is now, we're going to go to an on-line format, just because she doesn't 
like the fact that there are excess printed.

(new issue looks great, BTW!)

Do we know how many she actually has?  Is she just whining, or are there 
enormous quantities. (I recently saw an e-mail saying she was out of 
something, so I thought we WERE eventually going through them)

What about asking Lee Finley what he's charge us to handle fulfillment?  It 
seems it would go along with his aquarium literature business quite well.

What we DON'T want to do is send them all off to someone who will lose 
interest shortly, and then we have to ship them elsewhere again.  THTA could 
end up being VERY expensive.

Karen

----- Original Message ----- 
From: "Cheryl Rogers" <cheryl@dustyuniverse.com>
To: "AGA Board" <aga-sc@thekrib.com>
Sent: Saturday, November 24, 2007 6:33 PM
Subject: [AGA-sc] [Fwd: no room for anymore TAGs]


>I hate to say this, but I'm fed up. I don't want to work with Diana
> anymore. I think we should find someone else and fire her. She's been
> asking to be replaced for years and now she's taken a huge step backward
> in cooperativeness.
>
> I'm so frustrated I'm about to create an e-mail filter so I can't even
> get her e-mails.
>
> Cheryl
>
>
> -------- Original Message --------
> Subject: no room for anymore TAGs
> Date: Sat, 24 Nov 2007 18:13:55 -0500
> From: Diana Walstad <dwalstad@bellsouth.net>
> To: Cheryl Rogers <cheryl@dustyuniverse.com>
> CC: Erik Olson <erik@thekrib.com>
> References: <003401c82e30$f05884a0$97b0d644@oemcomputer>
> <47478F00.4040006@dustyuniverse.com>
>
> Hi Cheryl,
>
> The back issue TAGs are not selling at all.  The drop-off seems rather
> dramatic.  I send out about 1 combo per week now, versus 5-10 in the past 
> (a
> few months ago).  I do not know why.  My advice for AGA would be to start
> thinking about an on-line journal instead of the hard copy.
>
> I could cobble together sales info if you want to see how dramatic the 
> sales
> drop-off is.
>
> In any case, I now have one too many large boxes of them.  My storage room
> is bursting!  Please make sure printers do not send the next issue to me. 
> I
> need to get rid of my current huge backlog before I take on anymore.  I 
> see
> no reason why the latest issue needs to be included in any back issue 
> combo.
> If I get anymore future issues from the printers, I will have to send them
> back to you (or whoever you designate).
>
> If you want to send 5 issues each of vol 19, no 1 and vol 19, no 2, that's
> fine.  I am out of these two issues.  I have room for 10 more issues, but 
> no
> more.
>
> I will try to distribute magazines at the Raleigh Aquarium Society when I 
> go
> there in February.   That's all the contact I have now with aquarium 
> groups,
> so it really doesn't alleviate my problem that much.  Sorry.  I wish I 
> could
> be more helpful.
>
> Diana
>
>
>
> .
> ----- Original Message -----
> From: "Cheryl Rogers" <cheryl@dustyuniverse.com>
> To: "Diana Walstad" <dwalstad@bellsouth.net>
> Sent: Friday, November 23, 2007 9:40 PM
> Subject: Re: TAG 20, no 4
>
>
>> Hi Diana,
>>
>> Hmmm...   I'm a little puzzled. Your last e-mail to me said to bump it
>> down from 100 to 50, but then I mentioned that several issues before
>> that you had asked me to send more (I bumped it up from 80 to 100), and
>> that I was worried that 50 might be too few. I don't remember what
>> happened after that, :-) but apparently I lowered it to only 75. I
>> actually hope that is the number they sent, otherwise they might be
>> working off the wrong list!
>>
>> So. Are you sure you want only 25? My membership assistant is sending
>> more than that out to renewing members who "missed the list." I'm going
>> to have to bump her numbers up!
>>
>> Meanwhile, PLEASE feel free to give TAGs and brochures to any aquarium
>> events that you attend or local fish stores that you frequent. Obviously
>> there is no need to hoard them! If what you say is true, and I do
>> believe you have your finger on the pulse of the AGA consumer here, then
>> I think I will ask the printer to print fewer copies next time.
>> Moreover, I may advertise on the AGA forum that they make excellent
>> Christmas gifts! (Sure would be great to see you there, BTW!)
>>
>> What we really need to do is GET RID OF THOSE PAMs! Any ideas?
>>
>> Best Regards,
>>
>> Cheryl
>>
>> Diana Walstad wrote:
>> > Dear Cheryl,
>> >
>> > I just received 100 TAGs, vol 20, no 4 from the printers.  From this
> date
>> > on, I will send out this issue with the back issue combos.
>> >
>> > A couple months ago, I asked you to have the printers  send me only 25
> of
>> > any new issues.  Thus, I was somewhat disappointed to see another huge
> and
>> > unwanted influx of 100 new issues.
>> >
>> > Frankly, the TAG back issues are not selling as well as last year.
> There's
>> > been a huge and dramatic drop-off in back-issue requests.  Thus, I am
>> > quickly accumulating many more issues than I believe could ever be sold
> in a
>> > reasonable time frame.
>> >
>> > My suspicion is that the Internet is quickly superseding the printed
> word.
>> > If that be the case, I don't want to be stuck with hundreds of Tags.
>> >
>> > Maybe I'm wrong...  In any case, please tell the printers to only send
> me 25
>> > issues.
>> >
>> > Diana
>> >
>> >
>> >
>
>
>
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