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Re: [GSAS-board] Web site stuff (sponsors)
Eric & Phil:
In response to the emails over the weekend I remain horribly conflicted over
the sponsorship issue too. I see where Phil is going with the ability to
really make the auction big in the Canada model and how to keep the website
maintainable.
* So I support a 'sponsor' tab off of GSAS.org
There are some sites that handle this VERY well and others that don't so I
would love to discuss this at the general and or board meeting. Seems workable.
* Feature national clubs with a newsletter exchange
If a club is willing to participate in a newsletter exchange I would be happy
adding them to or links as that serves a purpose. I would also work to add
(maintain) or donor email list so they at least get a regular PDF of the
newsletter.
* General website redesign
The website is fantastic as it has most of the information one needs without
wholly consuming a board member's talent. However in September I got a few
emails inquiring as to if the club was still active... Something to consider.
* Logo redesign
I for one like the logo now that I know a little about it. However change can
be good. This is not something to do lightly.
Questions? Comments? Reflections?
On Sat, 28 Feb 2009, Shango Los wrote:
> I agree with you Erik.
>
> I think that having a separate sponsor page is a great way to go.
>
> To be even handed about it though, we cannot really judge the sponsors'
> generosity in exchange for a banner by past results because they have never
> gotten any sort of decent banner placement before. While doubtful, it is
> entirely possible that with some sponsorship placement that is finadable on
> the site, we may have more luck with donations because we can send them a
> link and say "see, this is where we'll thank you."
>
>
> On 2/28/09 3:42 PM, "Erik Olson" <erik@thekrib.com> wrote:
>
>> On Sat, 28 Feb 2009, Shango Los wrote:
>>
>>> I'm going to skirt this a bit. I agree that that the colors to the logo are
>>> not to my liking either, however!, I don't really think it matters all that
>>> much. There are a lot of folks who have different tastes than I. If we
>>> were a for profit company I would put on my 15 years of brand strategy hat
>>> and give a dissertation but <shrug> I'm just glad to have someone like Phil
>>> willing to do the very important work of the flier creation.
>>
>> ...Which is why I didn't make any comments about the logo on the flyer.
>> Figured Phil was enduring enough criticism about the log jokes and other
>> minutea to bug him about it. But a web redesign is a bit more permanent.
>>
>>
>>> I think it makes sense to put the sponsors on the front page or make a new
>>> section called "sponsors." If we want them to consider our needs I think it
>>> makes sense to consider theirs. I wouldn't want my sponsorship to be hidden
>>> if I was making a donation, especially if it was a significant as some of
>>> the folks do.
>>
>> I DON'T think we should consider ourselves so beholden to the sponsors
>> that we put all their logos on our main page.
>>
>> They are a bunch of manufacturers and local stores, most of whom send us a
>> few items of merchandise that isn't moving for them once a year, in
>> response to a lot of letter-writing and arm-bending that club members have
>> to do. There are some notable exceptions, such as A Place For Pets (Kevin
>> goes out of his way to help out the club).
>>
>> If you look at who's supporting the club right now, it's the MEMBERS.
>> It's members donating or selling their interesting old hardware, fish
>> spawns and plant cuttings at the little auctions every month & also the
>> two big ones.
>>
>> Consider last year's general auction, for instance. Let me show some
>> numbers: The club *netted* about $1460, about half of that from items
>> SOLD by members. (Two of every three dollars spent were from split items,
>> but you also have to count that seller gets 60% back.) We don't know
>> exactly how much, but there is also a fair amount of income from donations
>> members brought in. That means the club only brought in $500-600 due to
>> donations from stores and manufacturers in the last year.
>>
>> I'm estimating that the club brings in between $5000 and $6000 for its
>> annual operating budget, between memberships, the two auctions, and the
>> micro-auctions. This means that the manufacturer and local store
>> donations accounted for about 10% of our total operating revenue last
>> year.
>>
>> I do think that's worth a listing of the donors, and it's worth a separate
>> thank-you/sponsor page with logos and links. That is what I
>> think Phil is proposing.
>>
>> But I do not think it's worth increasing the length of our main page by
>> 50%, nor do I like the implication it will have that we somehow endorse
>> all the products shown.
>>
>>
>> Finally, look at some other aquarium club websites. Which ones can you
>> navigate through? Which ones are a tangle? For instance, here's a
>> listing of some clubs on the east coast:
>>
>> http://northeastcouncil.org/nec/
>>
>> The majority of them do not have sponsors plastered all over their main
>> page. The better ones (in my opinion) have an easy navigation menu on the
>> left side, including a "SPONSORS" page.
>>
>> - Erik
>
>
>
>
> --
> Shango Los
>
> ::Development::
> Listing and Marketing Specialist, Partner
> Alchemy Real Estate Marketing and Development
>
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> www.OutdoorLovemap.com
>
> :: Fine Art Portfolio::
> www.ShangoLos.com
>
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> https://twitter.com/shangolos
>
>
>
>
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