[AGA-mcm] How much more TAG?

["S. Hieber" <shieber@yahoo.com>]

The big unknown when this was last discussed was the
mailing costs for a "normal" size magazine. The printing
costs weren't substantially higher but that was probably
assuming conventional paper. (Personally, I'd rather see a
heavier stock, believing it gives an impresson of quality
that the thin stuff just can't do).

If we held at 40 pages and went "full" size and the
printing price went 30% (same number of printing plates,
jsut more paper), that would mean and additional $4
grand/year in printing costs.  And if it doubled the
mailing costs then that's an additional $3,200 per year or
roughly a total increase of $7,000 per year, about the cost
of 1 3/4 TAGS.

Also, when last discussed, Karen mentioned that building to
that amount of content could be hard, especially all in one
jump. I'll add to that, however, going to larger but fewer
pages (requiring a smaller increase in content), would mean
either a flimsy item or using heavier stock. And heavier
paper stock could cost as much as going with 40 "full"
sized pages. Roughly speaking, of course.

While we tighten up these estimates and figure out whether
we can fill twice the content, I thought my more modest
proposal was easily doable with the next issue without
deciding or preventing further consideration of the
"bigger" question, can we do a "full" sized 40 pages.


sh

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