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Re: [AGA-mcm] How much more TAG?
The big unknown when this was last discussed was the
mailing costs for a "normal" size magazine. The printing
costs weren't substantially higher but that was probably
assuming conventional paper. (Personally, I'd rather see a
heavier stock, believing it gives an impresson of quality
that the thin stuff just can't do).
Actually, our internal pages are already heavier stock than most larger
format magazines. It is our cover that is lighter weight than some. Even
there, many mags don't have a heavier cover than we do, the inside pages are
just lighter, which allows you to feel a difference between cover and pages.
If we held at 40 pages and went "full" size and the
printing price went 30% (same number of printing plates,
jsut more paper), that would mean and additional $4
grand/year in printing costs.
It would be the same number of plates, but they'd be a lot bigger, so I'm
not sure how the cost would pan out.
And if it doubled the
mailing costs then that's an additional $3,200 per year or
roughly a total increase of $7,000 per year, about the cost
of 1 3/4 TAGS.
And can we afford that?
Also, when last discussed, Karen mentioned that building to
that amount of content could be hard, especially all in one
jump.
Yes and no. Part of the problem (and a common complaint) is that because
we're always tight on space, we print photos way smaller than optimum. We
also often cut a lot of photos due to space considerations. Yes, we'd need
more material, but not even close to twice as much.
I'll add to that, however, going to larger but fewer
pages (requiring a smaller increase in content), would mean
either a flimsy item or using heavier stock. And heavier
paper stock could cost as much as going with 40 "full"
sized pages. Roughly speaking, of course.
My head is whirling a bit with that one... "Just the facts, sir, just the
facts."<g>
While we tighten up these estimates and figure out whether
we can fill twice the content, I thought my more modest
proposal was easily doable with the next issue without
deciding or preventing further consideration of the
"bigger" question, can we do a "full" sized 40 pages.
In fact, if we simply add another sheet of paper (4 pages) for now,
(something I'd dearly like to do) I'm NOT going to add more text content,
but ask Cheryl to loosen things up a bit to allow the photos to be printed
at a larger size.
My personal feeling is that a bigger and better TAG is our very best
marketing tool. If we could actually swing going to a larger format, we
would be breaking new ground for a hobby organization. NO ONE has a full
color, full size mag.
Karen
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