Okay. I guess feel a finger poking me.
That's a good idea, Larry. I've tried to do something a bit
less obvious by sliding in the AGA website in a couple of
diff ways and gotten away with it on-line, last time I
looked (which is a painful thing to do).
Now that Fancy Pubs aka Bowtie Pubs aka AFM aka AKA has
gone totally corp with a captial "C" -- for example
insisting of permament north american serial rights to all
articles (shades of T-hreatening F-inancial
H-eavyhandedness) -- it might be even harder to get one
past the blue-pencil crew. We'll see. But you can always
pick out the first letter of each paragraph to get the
secret message.
Now that they have taken over FAMA, which makes me think of
the "Fanta Fanta" TV commmercial every time I hear the
name, which makes me think of the Rio Negro and orange soda
on balmy afternoons, which, uh where was I? Oh yeah. Now
that they have taken over FAMA and view themselves as a
first line hobby publisher, they have adopted a new
blusiness motto:
"If you don't like it, you can lump it,"
Which you have to admire even if for no other reason than
the pure nostalgia of the phrase.
Of course, I could always try and swing my weight around.
Last time I did that, I knocked over a glass and had to
clean it up.
sh
--- Larry Lampert <l_lampert@yahoo.com> wrote:
I am here, I may not say much but I am reading
everything.
Print ads can be effective as one time event but name
recognition typically requires some type of
redundancy.
I agree with you all that we suffer from a lack of
name recognition. I really like Cheryl and Phil's
ideas. I think we should be cautious though about
spending. Given our recent increase in TAG pages/cost
and decrease in Adv revenue from Kent and Milwaukee I
think we should be careful.
I really think we can maximize our internet exposure
first for a much higher cost to benefit ratio. I would
like to see us get some comped ad/banner space on the
aquatic plant central/iron aquascaper/aquabotanic/etc
of the world. Easier said than done but I think we
have still not fully penetrated those "prequalified
target markets".
I also love the idea of bringing in the DRS Foster/
and Big Als of the world. Let's face it a good deal of
our membership patronizes them already so it should be
a win win.
I would also love to see some of our members
contibuting to the major fish mags with our web URL
under their name at the end of the article as a :"For
more info on planted aquariums go to
www.aquatic-gardeners.org the web site of the Aquatic
Gardeners Association"
Regards,
Larry
--- "S. Hieber" <shieber@yahoo.com> wrote:
> I'm not sure about this but my understanding is that
> an ad
> in print isn't especially effective unless it's
> repeated.
> So sensible use of ad funds would mean some
> strategizing
> about how, where, and for how long we advertize.
>
> Maybe Larry can suggest something if he can pull
> away from
> that silly fish meeting thing TCA/ACA has going on
> ;-)
>
> sh
> --- Cheryl Rogers <cheryl@rightstuffwebsites.com>
> wrote:
>
> > Phil Edwards wrote:
> >
> > >
> > > Cheryl, would you please send me some more
> backstocked
> > TAG's? I'm down
> > > to two that I can send to potentials. Thanks!
> >
> > I'll do it Monday. Do you need any more business
> cards or
> > flyers? I
> > would send them tomorrow, but it's tkd testing
> weekend
> > and I'm working
> > all day, well past the time the post office
> closes.
> >
> >
> > >
> > > Another thing. I was speaking with Eheim this
> morning
> > and they thought
> > > we were outdoor/pond folks! All of the
> non-regulars
> > I've contacted
> > > about advertising/sponsoring/donating have no
> idea
> > who/what we are and
> > > they all think we're ponders. Perhaps it's time
> we
> > start advertising
> > > ourselves so the industry becomes familiar with
> > who/what we are?
> >
> > I think we do. I have not been shy about saying
> it. I
> > rarely am. This is
> > not always a good thing, but there you are.
> >
> > Cheryl
> > _______________________________________________
> > AGA-mcm mailing list
> > AGA-mcm@thekrib.com
> > http://lists.thekrib.com/mailman/listinfo/aga-mcm
> >
>
> _______________________________________________
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> AGA-mcm@thekrib.com
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>
_______________________________________________
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The AGA's Sixth Annual International Aquascaping Contest is open!
Enter more than once. Enter entirely electronically!
So, get some fresh alkalines for the camera, clean the glass front, back
and sides, remove the filter tubes and burping clam, and start snapping
the shutter.
Not ready for picture taking yet? There's still plenty of time for
planning, planting, pruning before the Septbember 15, 2005, closing date
for entries.
All the info is here:
http://showcase.aquatic-gardeners.org
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