Re: GWAPA Proposal -- AGA2K4 -- 1-4-2004 (fwd)

["Karen Randall" <krandall@rdrcpa.biz>]

> If we want them to do a mailer, then we have to tell them
> to rework the budget.

I think that's why Cheryl mentioned it after Christmas, when we saw the
draft.

> If they can have one page of space in two issues -- or some
> other amount of space. They'll have to factor that into the
> budget also.

I don't understand what you're saying there.  They don't have to pay for the
ads in TAG... They just can't have two pages, or plan on getting the center
spread.  One full page per issue is plenty.

> The first next TAG would be going out well ahead of when a
> mailer would go out. They'll need to hit with other items
> first, such as email lists. I think the tactic last year to
> do lots of awareness then do a big hit well into the
> convention season with a mailer was a good one. Not only
> repitition but diversity of media counts with advertising
> or so said the marketers in Dallas.

Right, but that's my point TAG 17-3 (which should go out mid-August, while
many people are away on vacation) goes out too early to be "well into
convention season", IMO.  My experience with years of organized hobby stuff
is that people tend not to start planning their fall until Labor Day.  If
they feel differently, it's up to them.

> As for finding out how it might cost to do stuffers, that's
> GWAPA's job to price out estimates, no? We can get an
> actual quote if we agree to do it and when the time is
> right but for now, it's estiamtion time and that's part of
> what they're biting off. Or so it seems to me.

Yes, that's fine.  We just don't want them surprised if they under-estimate
because they've forgotten an important piece.  If we remind them and they
decide against something, I guess they have to try and make it work out some
other way.

> I'm sure the mailer company, whoever it is will stuff for a
> price.

I agree.

> I doubt that a page or two will add anything to
> postage--USPS measures in ounces don't they? I don't think
> they assumed AGA would eat extra postage but that there
> wouldn't be any extra postage.

That I'm not sure about.  It depends where you are in ounces.  If the
package is already close to the next level up, a page or two can definitely
tip it over into the next price range.  And because we're (probably)
switching printers, we won't know for sure what the weight of the magazine
and new envelope as they stand now will weigh until after we send the first
one out.


Again, it's just something they need to think about.  It may be that they
think they can get SO many local folks that the out-of-town already-AGA
members are just gravy.  At VERY least, they should be planning on doing a
mass mailing to all NEC clubs as well as all the rest of the eastern
seaboard clubs.  But this is few enough separate packages that someone in
the club could do it by hand.

Karen


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