Re: [AGA SC] deja vu anyone?

[Neil Frank <nfrank@mindspring.com>]

Erik,

Has ACA been depending on conventions to help support BB? I assume BB is
their bigest expense. If so, this suggests that ACA membership and ad
revenue has not be sufficient. If you guys have not already done so, would
it be helpful to compare BB costs and revenue to those for TAG? Also, if
ACA has already analyzed the number of memberships needed to supplement a
particular level of BB advertising, cost of publication etc, that would be
useful. This of course relates to the higher unit costs to produce the 900
magazines vs 1300. Several years ago, I had conversations with Herlong
along those line, but I suspect that this information has been updated . I
seem to remember Dave telling me that ACA tried to keep their membership
over 1000. What is it today?  I havent seen a roster in years.

I am starting to think about ways to help Cheryl with increasing
membership. It would be helpful to have some specific numerical membership
goals for AGA (1000?  1200?).
Neil

   At 08:09 PM 1/9/2004 -0600, you wrote:
>Oh, wow. The timing is exquisite. Erik, are you a god?
>
>Cheryl
>
>Erik Olson wrote:
>
>> Tell me if this doesn't sound familiar...
>> 
>> ---------- Forwarded message ----------
>> Date: Fri, 09 Jan 2004 15:42:51 -0600
>> From: Kathy England <texasacababe@hotmail.com>
>> To: [a whole bunch of people on ACA board and cadre]
>> Subject: RE: January Chair Letter
>> 
>> The first thing we need to work on is a budget that is not dependent on a 
>> convention.  We don't want to continue tethering the ACA's existance to a 
>> single event which may or may not be profitable  -- as the convention
goes, 
>> so goes the ACA.  This may take some creative thinking on how to make
money 
>> for the ACA other than through conventions, but we can do it--fish people 
>> are nothing if not creative!
>
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