Re: [AGA SC] Membership Drive and Robert H

[Erik Olson <erik@thekrib.com>]

I agree 100% with Karen and Scott.  Back issues are essentially taking up 
space at the moment.  I would be happy to send him the first 25 even.  If 
he got us 200 members, then 200 back issues would be an incredibly small 
price to pay.  Frankly, if he hit the 200 mark, I'd be all up for giving 
him a 1-time free ad.   I am skeptical he will be able to get 200, but I'd 
bet he could bring in 25 or 50 without too much trouble.

  - Erik

On Wed, 19 May 2004, Karen Randall wrote:

> As long as we HAVE 200 back issues to spare without putting ourselves in
> short supply for other purposes, I see no problem with it, particularly if
> he's using these for promotional purposes as well.  I thik dribbling them to
> him is not a good use of time or money, however.  What about, as a good
> faith gesture on our part, we send him 25 back issues.  When he gets 25 NEW
> members (NOT renewals) send him another 25.  I'd even be willing to go 50 at
> a time if he can really use them.  After all, we just plain GIVE Ray Lucas
> and Lee Finley back issues to help us promote the organization, so this is
> not completely without precedent.  It's just that we're playing with a
> little more dangerous animal here.<g>
> 
> I also think that keeping a close eye on Robert, as well as maintaining his
> good will are both in our best interests.
> 
> Karen
> 
> ----- Original Message ----- 
> From: "Cheryl Rogers" <cheryl@wilstream.com>
> To: <aga-sc@thekrib.com>
> Sent: Wednesday, May 19, 2004 9:44 AM
> Subject: [AGA SC] Membership Drive and Robert H
> 
> 
> > Hi Y'all:
> >
> > Robert H is jazzed about our membership drive and wants to begin promoting
> > AGA in his forums and suchlike. BUT you know he ain't going to want
> > something for nothing...
> >
> > He wants to know, if he gets us 200 new members, will we give him 200 back
> > issues of TAG, and he will send the back issues to stores and clubs as
> > advertisements for AGA?
> >
> > Why? Robert says that he has been taking some heat lately from AGA members
> > about competing with the AGA and would like to advertise us as a good
> faith
> > gesture. BUT nice gestures are no good as PR unless everyone knows about
> > it, right? Makes sense, I guess. So this way he gets to look good.
> >
> > He is sort of intimating that we might give him 1 back issue for each
> > member he refers, but I think we should put a cap on this. On the other
> > hand, I don't want to dismiss him outright and cut off our nose to spite
> > our face. According to him, he has 2100 members in his forum.
> >
> > Cheryl
> > -- 
> > Cheryl Rogers, Membership
> > Aquatic Gardeners Association
> > http://www.aquatic-gardeners.org
> >
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> 
> 
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-- 
Erik Olson
erik at thekrib dot com

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