Re: [AGA-sc] TAG 2005

["Karen Randall" <krandall@rdrcpa.biz>]

While I've been champing at the bit for more space for a while, twice the
space would be a HUGE leap... It might take us a while to ramp up to that.
(though, if the cost is really similar, it's worth a try!!!!)

But the postage may still be a serious issue.

Karen

----- Original Message ----- 
From: "Erik Olson" <erik@thekrib.com>
To: "Aquatic Gardeners Association Board" <aga-sc@thekrib.com>
Sent: Sunday, December 05, 2004 6:53 PM
Subject: Re: [AGA-sc] TAG 2005


> I think that what Cheryl said was...the biggest cost for Eagle Press was
> number of plates, so printing 40 full-sized pages would be similar in cost
> than printing 40 small-sized pages.  So it won't be DOUBLE the cost to
> have double the space.  But it'd still be more, especially for mailing.
> I wouldn't want to see something much thinner than 40 pages -- which is
> why I made that remark about Cichlid News.
>
>    - Erik
>
> On Sun, 5 Dec 2004, Karen Randall wrote:
>
> >
> >
> >> As I mentioned more or less in passing at Ghazanfar's house, James
Elliot
> >> of Eagle Press warned me that the price of printing TAG was going to go
up
> >> in the coming year. It's not that bad, really; only about $200 more per
> > issue.
> >>
> >> Here's an official quote per 1000 copies:
> >>
> >> $2500.00 insides
> >> $400.00 cover
> >
> > That's not too bad.
> >
> >> He also suggested that we think about converting TAG to a "regular"
> >> magazine size. He says we can sell more advertising space more
> > efficiently,
> >> add pages more conveniently, and that he doesn't think postage would be
> >> that much more. I'm not sure about that last one, but I can look in to
it
> >> if we are truly interested.
> >>
> >> I am interested in exploring the cost, unless someone comes up with a
> >> downside. My reasons:
> >
> > I think it's worth looking into, but, I do have some reservations.
> >
> >> 1. I have lately felt constrained in layout. Many of these tank shots
> > would
> >> be better if they could be bigger.
> >
> > I agree, the layout could be MUCH nicer with full sized pages.  We also
end
> > up NOT using a lot of the photos because of space consideration.  BUT,
> > unless I am wrong, we would end up with half the pages or double the
cost.
> > So we'd still be trying to fit the same amount of material into the same
> > amount of space, just laid out differently.  Wouldn't it be kinda floppy
> > and, well, THIN at double the size and half the pages?   Also, what do
you
> > do about advertisers?  If you keep giving them a whole page, you've
given
> > them twice the amount of territory.  But if you give them the same
amount of
> > territory they have currently, they are sharing the page with other
stuff.
> > Will they be OK with that?  Will they pay more for a larger full-sized
ad?
> >
> >> 2. Karen ALWAYS gives me too much stuff. :-) Gosh, I haven't devoted an
> >> entire page to the AGA logo in just AGES!
> >
> > Hey, don't temp me gal... we've got such a NICE logo now!<g>
> >
> >> 3. Tomoko says she MIGHT have a deal with Amano's Aquajournal to
publish
> > in
> >> English. I think that we could lose a customer base if we're not
careful.
> >
> > I certainly don't want to sound complacent, and I, personally, will be
very
> > glad to have Aqua Journal in English (though we will lose one good
article
> > per issue, as it would be redundant)  But most of the Aqua Journal is
> > written by Amano.  Most of it is strictly pertaining to aquascaping, and
> > when you really look at it, While it is heavy on beautiful photographs,
it's
> > light on information.  So, while I think many people including me will
be
> > happy to get it, I don't know that it will be viewed as a replacement
for
> > TAG.
> >
> > Karen
> >
> >
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> >
>
> -- 
> Erik Olson
> erik at thekrib dot com
> _______________________________________________
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>


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